Consumer Choices in Food, Health, and Wellness

Intelligence Services

Emerging Ecosystems in Agrifood and Health

Most companies view agriculture, food, and health as distinct value chains; however, the reality is that they are pieces of a single, interconnected system of technologies, markets, and demands. Consumer preferences are a core driving force in this ecosystem. In addition to seeking more unique consumption experiences, consumers are taking more active roles in maintaining their wellness, leaving innovators at the mercy of fleeting trends and struggling to foresee major shifts.

Strategic Objectives

  • Understand market shifts, competitive threats, and fickle consumer behavior impacting your products
  • Defending and growing your market by identifying opportunities from current and emerging consumer trends

Featured Topics & Technologies

Digital Case Study: Spotting and Evaluating Innovation Sooner With the Lux Tech Signal

Digital Case Study: Spotting and Evaluating Innovation Sooner With the Lux Tech Signal