Formulating Market Entry Strategies
Even once the heavy lifting in the lab is done, successful commercialization of emerging technologies is still a major challenge. Years can be wasted chasing a market segment that does not fit well with a given technology, adopts too slowly for the needs of the developer, or lacks key drivers in the industry or geography chosen. Lux Research helps executives:
Lux Research Solutions
To successfully identify paths to market for emerging technologies, our clients use:
A large water engineering company had developed a low discharge reverse osmosis technology but needed to navigate from the initial pilot projects to a full go-to-market strategy. By subscribing to Lux Water Intelligence it gained valuable information about overall market growth and the competitive landscape. To augment this critical information, the client also engaged Lux Consulting, to uncover patterns for early adoption, provide a geographic and industry focus, and deliver key introductions to interested customers uncovered during the research process.