Market Sizing and Forecasting
Understanding the market for any emerging technology is often challenging, since the industry structure and value chain are poorly defined, the paths of future technology development aren't clear, and the future of pricing and performance are difficult to predict. Companies need to understand the applications and industries where new technologies will enter, assess how existing and new technologies will evolve and compete over time, and project how previously non-existent or nascent market opportunities will emerge. Lux Research helps executives:
Lux Research Solutions
To understand and forecast market sizes, our clients use:
A large European chemicals and materials firm was investigating the potential opportunity for grid scale energy storage. By subscribing to Lux Smart Grid and Grid Storage Intelligence it gained valuable information about overall market growth and penetration by technology type. Insight and data from State of the Market Reports drove internal discussion and a strategy session, while Inquiry allowed Lux Research analysts to serve as an extension of the client team evaluating the opportunity. To further navigate the opportunity, the client engaged Lux Consulting to focus on key technology/geography/application combinations and quantify the potential opportunity for a chemicals manufacturer.