The Lux Innovation Helix: Where Human Pull Meets Technological Push

Most innovation today starts with technology. Companies race to develop breakthroughs, but too often, those ideas never connect with what people actually want or need. The result? Solutions looking for a problem. Missed opportunities and products that don’t take off. 

The Lux Innovation Helix changes that. It’s a unique approach that blends the DNA of the consumer with the DNA of technology to help organizations design products, categories, and strategies that people are truly ready to embrace. The Helix works by decoding consumer needs first, and technological readiness second, to uncover what people truly want and match it with what science can realistically deliver. Where the two align, it reveals the strongest opportunities for growth: the moments where human pull meets technological push. 

For executives, the Helix cuts through the noise and brings clarity on where to invest and when adoption will accelerate. 

For R&D leaders, it reveals which technologies deserve priority and where to pivot before relevance fades. 

For insights teams, it turns understanding into influence, transforming your research into strategic direction that shapes what actually gets built. 

Join Lux Research to discover how to apply the Lux Innovation Helix to transform innovation from a game of chance into a science of certainty. Learn how to align your capabilities with real consumer needs and desires to power the next wave of market-defining growth.