온디맨드 웹 세미나

The Safety Gap: Leaping from Human-Centric Insight to Technological Solution 

작성자:

인류학 디렉터

시니어 디렉터

위에서 등록하여 지금 또는 나중에 이 웨비나를 시청하세요!

The CPG industry is beset by the rapidly shifting policy landscape, and shifting consumer expectations and their understanding of product safety. Reports outlining the health effects of microplastics, pesticides, and other environmental contaminants abound, and policies that challenge current business units have been and will continue to be applied in response, as in the case of per- and polyfluoroalkyl substances. But these emerging regulatory standards of safety as well as how corporations consider safety often diverge from the expectations of consumers. This is the safety gap. While building emerging standards into your innovation roadmap is nonnegotiable, if technological innovation addresses only the safety concerns of policymakers without meeting the consumer meaning of “safety,” then companies risk failing to make consumers feel safe. 

In this webinar, we explore the value of connecting anthropological insights and technology assessments to uncover unexpected consumer safety challenges for innovation roadmaps spanning the value chain — from upstream supply chain risks to alternative ingredients to downstream end of life. You’ll leave this session with a unique perspective on how to advance your innovation roadmaps by selecting the technologies and strategies that balance unavoidable regulatory standards and shifting consumer expectations. 

참고하세요:

  • 웨비나 종료 후 모든 등록자에게 프레젠테이션 슬라이드 사본과 웨비나 녹화본이 전송됩니다.

감사합니다!

온디맨드 웹 세미나

The Safety Gap: Leaping from Human-Centric Insight to Technological Solution 

작성자:

인류학 디렉터

시니어 디렉터

온디맨드 웨비나 시청하기

The CPG industry is beset by the rapidly shifting policy landscape, and shifting consumer expectations and their understanding of product safety. Reports outlining the health effects of microplastics, pesticides, and other environmental contaminants abound, and policies that challenge current business units have been and will continue to be applied in response, as in the case of per- and polyfluoroalkyl substances. But these emerging regulatory standards of safety as well as how corporations consider safety often diverge from the expectations of consumers. This is the safety gap. While building emerging standards into your innovation roadmap is nonnegotiable, if technological innovation addresses only the safety concerns of policymakers without meeting the consumer meaning of “safety,” then companies risk failing to make consumers feel safe. 

In this webinar, we’ll explore the value of connecting anthropological insights and technology assessments to uncover unexpected consumer safety challenges for innovation roadmaps spanning the value chain — from upstream supply chain risks to alternative ingredients to downstream end of life. You’ll leave this session with a unique perspective on how to advance your innovation roadmaps by selecting the technologies and strategies that balance unavoidable regulatory standards and shifting consumer expectations. 

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