How to Reinvest Tax Credits into the Front End of Innovation

Many governments offer tax credits as incentives for innovation. Examples include reductions in taxes on wages for staff involved in innovation or a reduced corporate tax rate on revenue from innovative products. 

Those tax credits constitute cost reductions that your CFO will be more than happy to recognize. Before you know it, they help improve the bottom line. However, there are ways to put this windfall to better use. How do you pass on the incentive so it doesn’t just incentivize your CFO but becomes an incentive for all innovators in your company? This webinar discusses a few practices that help you turn tax credits into fodder for the front end of the funnel.