Bradley Hald, Ph.D., is a research analyst at Lux, contributing to the Consumer Insights team’s work in multiple markets, including the U.S., Europe, and Latin America. In his role as trusted adviser, Brad explores the changing landscape of consumer beliefs and behaviors, helping clients better understand and react to the latest trends. Brad’s experience spans a range of consumer cultures, from health and wellness to sustainability to the sensory and emotional experiences that drive consumer desires. Before joining the Lux team, he worked as an assistant professor at the University of Toronto, where he holds a Ph.D. in classics.
