The End of the Technology Roadmap

Technology roadmaps are widely used to guide innovation, yet many fail to translate promising R&D into real business outcomes. Too often, organizations focus narrowly on technology development while overlooking the broader factors required for successful commercialization. As a result, promising ideas stall in the “valley of death” between invention and market deployment.  

In this webinar, we challenge the traditional “technology roadmap” and introduce a more effective approach to innovation planning. We share how organizations can move beyond technology-centric roadmaps to integrated strategy roadmaps that align product, market, production, and organizational capabilities.  

What You’ll Learn: 

• Why traditional technology roadmaps often fail to translate innovation into revenue 

• The five critical factors that must align to enable successful technology deployment 

• How integrated strategy roadmaps improve alignment across leadership, R&D, and commercial teams 

• Practical steps to build a roadmap that connects long-term innovation strategy with actionable implementation plans