The ROI of AI: Three Approaches to Demonstrate the Value of AI

Is your AI investment really paying off?

Most organizations struggle to prove the ROI of artificial intelligence — not because AI doesn’t deliver, but because they’re measuring the wrong things. In this research brief, Principal Analyst Anthony Schiavo unpacks how businesses can shift from vague metrics to value-driven results.

You’ll discover:

• Why automation is the best starting point for measurable ROI

• How to avoid the trap of new KPIs that don’t stick

• What metrics actually matter in real-world deployments

Whether you’re scaling pilots, defending budgets, or planning your next AI deployment, this brief provides a clear-eyed framework for demonstrating business value today and long-term.