Joshua Haslun, Ph.D., is senior director of the CPG service at Lux Research, where he guides the research strategy and direction to uncover high-impact innovations and transformative business models across the consumer value chain — from agricultural production to product end of life. His expertise empowers leading global innovators to make confident decisions, forge strategic partnerships, and drive new business development. Joshua evaluates technologies to enhance production and supply chain resilience, assesses the readiness of biotechnology scalability, and addresses paradigm shifts in consumer health and wellness. He also integrates ecosystem-level analyses across adjacent industries to help clients navigate rapidly evolving regulatory landscapes, consumer trends, and techno-economics.
Joshua brings a multidisciplinary scientific background, with extensive experience in quantitative genomics, immunology, geochemistry, and microbial ecology. Prior to joining Lux, he developed innovative methods for assessing immune functions in plants, animals, and humans, and advanced soil microbiome management techniques to improve biofuel feedstock production for the U.S. Department of Energy.
Joshua holds a dual Ph.D. in zoology and ecology, evolutionary biology, and behavior from Michigan State University, an M.Sc. in biology specializing in marine science from Texas A&M University–Corpus Christi, and a B.Sc. in biology from Siena College. He is a respected thought leader, frequently sought after for his cross-cutting insights at industry events.
