Joshua Haslun is the senior director of the CPG service at Lux Research. In this role, he sets the direction and strategy for research spanning innovations from agricultural production to end-consumer products and services. He has enabled client decision-making, partnership development, and new business development by illuminating an understanding of emerging and innovative technologies and business models through which to implement them. Emerging areas include alternative agriculture inputs, supply chain evolution, the impact of “omics” and biotechnology, and personalization for consumer health and wellness. While the value chain remains an important aspect of this research, Josh brings ecosystem-level analyses that navigate rapidly changing regulatory frameworks, consumer demand, and cross-cutting issues.
Joshua has extensive experience across numerous scientific disciplines, including quantitative genomics, immunology, isotope systematics, and microbial ecology. Prior to joining Lux, Joshua developed methods to assess immune function of plants, animals, and people and apportion nitrogen losses among diverse soil microbial processes. He also worked to foster soil microbiome management methods to improve biofuel feedstock production for organizations including the U.S. Department of Energy.
Joshua obtained a dual Ph.D. in zoology and ecology, evolutionary biology, and behavior from Michigan State University and has contributed more than 20 publications to top peer-reviewed journals on diverse subjects. He also holds a B.Sc. in biology from Siena College, and an M.Sc. in biology specializing in marine science from Texas A&M University–Corpus Christi. He is commonly sought after for industry event thought leadership.
