Speaker: Ujwal Arkalgud, EVP & Group Director at Lux Research
Date: Monday, October 23rd, 2023
Time: 12:05 pm — 12:30 pm MT
Location: Denver, CO, USA

Trend Lens: Seamless Wellness: Beyond the Shiny Objects to True Consumer Needs

In the frenzied race towards the ‘next big thing’ in wellness, have we lost sight of what consumers truly need and want? This session will delve into the concept of ‘Seamless Wellness,’ a holistic approach to wellness that effortlessly integrates into the consumer’s everyday routines and lifestyle, rather than being a separate, time-consuming activity.

Drawing upon examples from a variety of sectors, including skincare, personal care, cleaning, and food and beverage, we will critically examine the current state of wellness as a trend. We will explore how investments and innovations have often been directed towards ‘shiny objects’ – flashy, exciting trends that might not necessarily align with the consumer’s actual needs and desires.

Our discussion will challenge the notion that wellness is a luxury or an add-on, and instead highlight a human-centric vision for the future where wellness is an intrinsic part of our everyday lives – from the food we eat, to the products we use, to the routines we follow.

Join us as we outline the future of wellness, moving away from the superficial and towards a more meaningful and integrated approach that is truly human-centric. This talk will provide valuable insights for any industry professional seeking to understand and cater to the evolving wellness needs of today’s consumer.