Speaker: Ujwal Arkalgud, EVP & Group Director at Lux Research
Date: Tuesday, November 15th, 2022
Time: 4:15 pm – 4:30 pm ET

The Anatomy of a Trend

What makes a trend, truly a trend? How can our understanding of trends make us more human-centric? And how can we effectively use this understanding to avoid shiny object syndrome when it comes to our research and innovation efforts? Join cultural anthropologist Ujwal Arkalgud in this fast-paced innovation session where he will outline the anatomy of a trend and give you a tangible framework that you can apply to your insights, foresights, and innovation pipeline. Specifically, in this session Ujwal will aim to answer the following questions:

• What is a trend and how does it originate?
• What is the difference between a trend and a manifestation? Why a focus on manifestations can be dangerous in innovation.
• How we can apply our new found understanding of trends to improve the ideation and innovation process?