Victoria van der Haas, Ph.D., is a senior analyst on the Consumer Insights team at Lux Research. She plays a pivotal role in building and managing client relationships, overseeing end-to-end U.S. and global research projects, translating complex research findings into compelling and actionable consumer insights, and acting as a trusted adviser to our clients. Victoria is also an expert on our advanced anthropology AI technology and collaborates closely with teams across Lux to deliver high-quality, innovative, sustainability-focused, and actionable reports to all our clients.
Before joining Lux Research, Victoria worked in academia and for not-for-profit organizations, including the International Committee on Archaeological Heritage Management, which advises UNESCO on managing landscapes and archaeological sites. She holds a Ph.D. in anthropology from the University of Alberta (Canada) and has written several academic publications.