Over 90% of the world’s fastest-growing economies (India, Indonesia, Vietnam) come from Asia, and yet the region also has some of the most developed economies (Japan, South Korea, Singapore) with a rapidly aging population. This dichotomy is creating urgent unaddressed gaps. On the one hand, business leaders operating in fast-growing economies struggle to balance rapid growth with evolving regulations around sustainability and net-zero goals, especially as they relate to evolving consumer beliefs and attitudes toward products and services. Business leaders in developed economies, on the other hand, struggle with an inverting demographic pyramid and must reevaluate and, where necessary, modify their products and services to stay relevant. To identify where innovation can have the most impact, leaders must connect the dots between large cultural shifts and business outcomes in a scientifically grounded decisive manner. 

Join Lux Research in a full day event that will inspire attendees to apply human-centric thinking, showcasing the power of structural anthropology in identifying opportunities, starting with a consumer-led platform for innovation, building in organic, technical innovation assessments.

Overall, the forum will connect the unique aspects of the APAC consumer to evolving technology and strategic innovation trends to establish a human-centric innovation roadmap that can de-risk the opportunity for your business.  

Morning Agenda

The first half of the day will focus on three key areas for the consumer health and wellness sector, namely: 

• Decoding consumer health motivation through anthropology 
• Translating consumer perspectives into a tech assessment roadmap 
• Pinpointing innovation gaps between future demand and available technologies 

Afternoon Agenda

The second part of the day will explore opportunities for materials and industrial companies emerging from changing consumers, the sustainable transition, and a shifting geopolitical environment in APAC and Japan. The presentations and panels will probe how companies can respond to changing policy environments, support sustainable consumer products that make a real impact, and build the innovative industrial supply chain in Japan needed to support consumers at home and abroad. The second day’s presentations cover: 

• Crafting Japan’s response to the changing industrial policy environment 
• Managing trade-offs in sustainable innovation 
• Uncovering opportunities for alternative materials and ingredients in APAC