The Modern Innovation Chasm: Rethinking How Agrifood Technologies Scale

The Innovation Adoption Model describes a gap between early technical success and mainstream adoption, but with rapid policy shifts and difficult-to-decipher consumer expectations, the modern model for innovation adoption looks very different. Companies are acting, but the challenge now is acting with precision and alignment in a landscape where the margin for error is shrinking. 

This webinar introduces the next-generation innovation chasm and what it means for agrifood companies building resilient, future-ready value chains. We outline the innovation pathways best positioned to succeed in this new environment.