Functional Health Ingredients: Exploring the Value Chain in CPG

The pandemic shifted consumer priorities toward health and wellness, increasing interest in functional health ingredients. These ingredients offer multiple health benefits, from a healthier gut to enhanced immune, metabolic, and cognitive health. However, entering this segment can be risky and time consuming due to competition and commercialization challenges. Understanding the broader value chain and opportunities is crucial to navigating this landscape. 

This eBook addresses the key drivers in the functional health ingredient space, categorizing them into four key health impact areas and analyzing their overlapping effects. It can assist corporates at various stages of their health ingredient journey in devising effective strategies.