Ingredient informatics is rapidly changing the CPG landscape. Powered by AI, this emerging field helps companies overcome major industry challenges — from high product launch failure rates to inefficient formulations and fragile supply chains.
In this Analyst Insight, Lux Research examines the leading players and applications across product development and ingredient discovery. You’ll learn how corporates like Unilever, Kraft Heinz, and Danone are partnering with startups, what technologies are transforming formulation and trendspotting, and why building internal capabilities will be critical for long-term success.
