Whitepaper

The 2025 Lux Innovation Survey

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The Lux 2025 Innovation Survey

AI acceleration meets regional realignment. Our new brief distills what senior innovators are doing now — and what’s next for R&D strategy, org design, and budgeting.

Inside the survey:

  • Where AI is delivering impact — and where it’s stalling

  • How leaders are rebalancing global vs. regional execution

  • Practical moves to de-risk 2025 portfolios

Unlock the full findings, charts, and recommendations to sharpen your roadmap.

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The 2025 Lux Innovation Survey

About Lux Research

Built for the decisions that shape your future

Where to focus for growth

What trends and technologies matter

How to reduce risk in strategic moves

Which markets, products, & partners to prioritize

How We Help

We combine scientific research, consumer insight, and expert advisory to deliver objective, vetted intelligence so you can move forward with confidence.
Rigorous, evidence-based insight

Ground decisions in validated research across technology, markets, and consumers

Expert guidance, on demand

Work directly with analysts to pressure-test assumptions and refine strategy

Integrated science + human insight

Connect technical feasibility with real-world demand

Decision support at speed

Enable teams to align, decide, and act faster

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