5 Early Signals of a Return to Long-Term Innovation

After several years of volatility, many companies narrowed their innovation focus to immediate ROI, operational improvements, and lower-risk technology investments. Now, Lux Research is seeing early evidence that the pendulum may be swinging back toward long-term strategy.

This Inspire Report identifies five signals suggesting companies are beginning to rebuild Horizon 2 and Horizon 3 innovation pipelines. Drawing on thousands of client interactions, inquiry data, cultural analysis, and observations across industries and regions, the report explores how priorities are changing.

The shift is still emerging, but executives who understand it early can make more informed portfolio, road-mapping, and investment decisions.