Selamat datang ke " Why Meaning Matters"โpodcast Story Studio Network yang dihoskan oleh Erin Trafford bersama ahli antropologi budaya MotivBase, Ujwal Arkalgud dan presiden MotivBase, Jason Partridge.
In todayโs episode of Why Meaning Matters, Erin, Jason and Ujwal discuss the shifting meaning of sleep. From consumer concern for tolerance to sleep aids and drugs to holistic sleep support and how living with chronic pain impacts sleep.
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In todayโs episode of Why Meaning Matters, Erin, Jason and Ujwal discuss the shifting meaning of sleep. From consumer concern for tolerance to sleep aids and drugs to holistic sleep support and how living with chronic pain impacts sleep.
Selamat datang ke Mengapa Makna Penting. Podcast Story Studio Network dihoskan oleh Erin Trafford dengan ahli antropologi budaya MotivBase, Ujwal Arkalgud dan presiden MotivBase, Jason Partridge.
It seems consumers are desperate for a good nightโs sleep and are prepared to try anything to make it happen. But, researchers at MotiveBase are seeing a growing concern for tolerance and long-term effects of sleep aids.
UJWAL [00:03:20] โSo now suddenly people are realizing, โHang on a second, this is not sustainable for me long-term. I canโt be popping certain pills just to help me sleep. I need more natural solutionsโ.โ
Exercise, eating habits, screen time, recovery. Consumers have become more aware of the holistic impact of their daily choices that can lead to a better or worse nightโs sleep.
JASON [00:06:19] โSo as consumers are thinking more about the holistic choices theyโre making itโs just natural that sleep has risen in the conversation and the narrative because it is so important to how we live our lives, but also how we basically recover from all these aspects of life that happen when weโre awake.โ
UJWAL [00:07:57] โAnd the problem is that you will struggle to find a company that demonstrates that today, a holistic approach to sleep in the future, sleep in general, and the impact of sleep on our overall health and wellbeing, โฆ because all the solutions are targeted solutions.โ
And with this shift in understanding the interconnectedness comes the developing connection of sleep and pain particularly for those living with chronic pain.
UJWAL [00:10:40] โThe consumer realizes that, โHang on a second. If Iโm living with pain, that too bears a connection to sleep.โ And again, itโs a chicken and an egg, right? I donโt know what comes first but the point is that it bears a connection.โ
This presents a tension of sorts amongst consumers.
JASON [00:11:16] โWhere on one side of the equation, weโve got a group of consumers that is realizing that we canโt just be reactionary. Right? We canโt. Take a pill to solve a problem.โ
JASON [00:12:03] โNow the tension on the other side is there is a group of consumers that are reacting because they are trying to overcome this notion of pain and theyโre exploring, and theyโre looking for new types of solutions.โ
Next week on Why Meaning Matters, we take a closer look at one of the solutions that is creating a huge wave in the area of holistic health application. Cannabis.
Why Meaning Matters ialah podcast yang dihasilkan oleh Story Studio Network dan iContact Productions for MotivBase- Decoding implicit bermaksud di sebalik apa yang orang bicarakan.
Sekiranya anda ingin menyumbang kepada perbualan, pastikan anda menghantar e-mel kepada kami di hello [at] storystudionetwork [dot] com. Sekiranya anda menikmati episod ini, pastikan anda BERKONGSI, NILAInya, dan LANGGAN rancangan!