Masa Depan Tidur - Makna Mendapatkan Rehat Malam yang Baik

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Selamat datang ke " Why Meaning Matters"โ€”podcast Story Studio Network yang dihoskan oleh Erin Trafford bersama ahli antropologi budaya MotivBase, Ujwal Arkalgud dan presiden MotivBase, Jason Partridge.

In todayโ€™s episode of Why Meaning Matters, Erin, Jason and Ujwal discuss the shifting meaning of sleep. From consumer concern for tolerance to sleep aids and drugs to holistic sleep support and how living with chronic pain impacts sleep.

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In todayโ€™s episode of Why Meaning Matters, Erin, Jason and Ujwal discuss the shifting meaning of sleep. From consumer concern for tolerance to sleep aids and drugs to holistic sleep support and how living with chronic pain impacts sleep.

Selamat datang ke Mengapa Makna Penting. Podcast Story Studio Network dihoskan oleh Erin Trafford dengan ahli antropologi budaya MotivBase, Ujwal Arkalgud dan presiden MotivBase, Jason Partridge.

It seems consumers are desperate for a good nightโ€™s sleep and are prepared to try anything to make it happen. But, researchers at MotiveBase are seeing a growing concern for tolerance and long-term effects of sleep aids.

UJWAL [00:03:20] โ€œSo now suddenly people are realizing, โ€˜Hang on a second, this is not sustainable for me long-term. I canโ€™t be popping certain pills just to help me sleep. I need more natural solutionsโ€™.โ€

Exercise, eating habits, screen time, recovery. Consumers have become more aware of the holistic impact of their daily choices that can lead to a better or worse nightโ€™s sleep.

JASON [00:06:19] โ€œSo as consumers are thinking more about the holistic choices theyโ€™re making itโ€™s just natural that sleep has risen in the conversation and the narrative because it is so important to how we live our lives, but also how we basically recover from all these aspects of life that happen when weโ€™re awake.โ€

UJWAL [00:07:57] โ€œAnd the problem is that you will struggle to find a company that demonstrates that today, a holistic approach to sleep in the future, sleep in general, and the impact of sleep on our overall health and wellbeing, โ€ฆ because all the solutions are targeted solutions.โ€

And with this shift in understanding the interconnectedness comes the developing connection of sleep and pain particularly for those living with chronic pain.

UJWAL [00:10:40] โ€œThe consumer realizes that, โ€˜Hang on a second. If Iโ€™m living with pain, that too bears a connection to sleep.โ€™ And again, itโ€™s a chicken and an egg, right? I donโ€™t know what comes first but the point is that it bears a connection.โ€

This presents a tension of sorts amongst consumers.

JASON [00:11:16] โ€œWhere on one side of the equation, weโ€™ve got a group of consumers that is realizing that we canโ€™t just be reactionary. Right? We canโ€™t. Take a pill to solve a problem.โ€

JASON [00:12:03] โ€œNow the tension on the other side is there is a group of consumers that are reacting because they are trying to overcome this notion of pain and theyโ€™re exploring, and theyโ€™re looking for new types of solutions.โ€

Next week on Why Meaning Matters, we take a closer look at one of the solutions that is creating a huge wave in the area of holistic health application. Cannabis.

Why Meaning Matters ialah podcast yang dihasilkan oleh Story Studio Network dan iContact Productions for MotivBase- Decoding implicit bermaksud di sebalik apa yang orang bicarakan.

Sekiranya anda ingin menyumbang kepada perbualan, pastikan anda menghantar e-mel kepada kami di hello [at] storystudionetwork [dot] com. Sekiranya anda menikmati episod ini, pastikan anda BERKONGSI, NILAInya, dan LANGGAN rancangan!

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