Client Stories
This series showcases how leading organizations partner with Lux Research to accelerate innovation, reduce risk, and unlock measurable value through strategic insights and smarter decisions.
Ana Plasencia
Innovation Explorer Global Director
Lux helped Mars Wrigley bring clarity to the “fuzzy front end” of innovation by delivering fast, nuanced consumer insights that empower early decision-making. Through a flexible, co-creative partnership, Lux enabled teams to surface deep human truths, test hypotheses, and identify opportunity spaces with speed and confidence — all while making empathy and data equally accessible across the organization.
