Consumer and technology insights engineered to power human-centric innovation you can trust.

Our informed perspectives, created by Lux experts and fueled by primary research, cut through the hype around consumer beliefs and innovation feasibility.

We enable clients to seize opportunities in product development, discover new markets, and transform business models to disrupt and avoid disruption.

Treffen Sie einige unserer über 300 globalen Kunden

The most successful organizations in the world trust our Lux Take on technologies, markets, and consumers.

Lux Insights

Lux produces 100% pure proprietary research crafted by industry experts, scientists, engineers, and anthropologists. We progressively use AI and analytics, but rest assured, the research we create is done by real people using rigorous formalized research development processes and proven methodologies.

Insights that Fuel Human-Centric Innovation

Lux Research helps you every step of the way on your innovation journey

Inspire

Spark the right idea.

Lux helps you find the strong signals in the noise around new innovations and consumer trends to accelerate ideation.

Illuminate

Enlighten your strategy.

Lux gives you the process and decision frameworks you need to build the story and trusted, objective data points required to bolster your narrative.

Ignite

Activate your vision.

Lux gives you the necessary policy, regulatory, and sustainability insights to reduce risk and the technology insights to avoid commercialization pitfalls.

Innovation Leader Profile

FEATURING

Phil Clark, Chief Technology Officer, Nouryon

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The Value of Lux

Lux CEO, Marisa Kopec, sits down with Phil Clark to discuss everything from biosurfactants and machine learning to tools to manage and communicate change across large global teams.

Their conversation is sure to inspire existing and aspiring leaders in the evolving field of innovation leadership.

How Lux Helps

Lux Research is precisely engineered for leaders of innovation, R&D, insights, marketing, and corporate development functions.

Drive Human-Centric Innovation

Lux Research helps you understand what consumers care about and predict their future needs and preferences to create products they will adopt and purchase.

Bolster Commercial Resilience
Lux Research helps you predict where the energy industry is going to ensure you make the right decisions on how to invest in the technologies that will be commercially viable now and in the future.
De-Fossilize Operations
Lux Research helps ensure you are agile with meeting growing product demand while you de-fossilize your value chain.
Navigate Disruption

Lux Research helps you
discover and address gaps in your supply chain by placing the right bets on innovation.

Transition and Transform

Lux Research helps you balance an incremental transition with transformative change.

Uncover New Markets
Lux Research helps you accelerate growth by extending current products to new customers and successfully re-tool your manufacturing expertise to align with emerging customer needs.
Avoid Innovation Hype
Lux Research helps you challenge the hype around technology readiness and consumer understanding and expectations to confidently isolate real innovation opportunities.
Lux keeps us grounded from the hype and fads and tells us what is real with technology and where the consumer is actually going.
- Chief Technology Officer
Lux is honest, always fair, and transparent. We trust the "Lux Take" on consumers, markets and technologies.
- Chief Innovation Officer
Lux keeps us honest and takes out the bias. The Lux predictive anthropology approach is one third cheaper than our previous market research methods and we are faster and get more and better output.
- Head of Insights

Wie wir unseren Kunden dienen

Wir bieten von Menschen geleitete, wissenschaftsgestützte Forschung, die durch KI und digitale Technologie unterstützt wird.

Wissenschaftliche Experten

Team von Hochschulabsolventen mit MINT-Hintergrund

Netzwerke der Industrie

Ausführliche Interviews mit Start-ups und Branchenexperten

Proprietäre Tools

Hochspezialisierte KI kombiniert mit menschlicher Interpretation

Sofortiger Zugang zu Tausenden von Informationen über neue Technologien, Unternehmensprofile, Technologielandschaften, Verbrauchertrends und mehr

Unbegrenzte virtuelle Gespräche mit unserem erstklassigen Team von Analysten, um Ihre Fragen zu beantworten

Individuelle, strukturierte Unterstützung von Führungskräften, die für Klarheit und Überzeugung sorgen, sowie Kontakte zu Gleichgesinnten

Zusammenarbeit mit dem Lux Expertise Team für eingehende strategische Forschung in allen Bereichen, von Marktbewertungen über Partnersuche und -auswahl bis hin zu individuellen ethnografischen Studien

unser einzigartiges Know-how

Das Besondere an Lux ist, dass wir in der Lage sind, Erkenntnisse über Branchen, Wissenschaftsbereiche und Kulturen hinweg zu verknüpfen, um Ihnen eine umfassende interdisziplinäre und branchenübergreifende Perspektive zu bieten.

Auftragskritische Forschung an Ihren Fingerspitzen

Überwinden Sie die geschäftlichen Herausforderungen von heute und führen Sie Ihr Unternehmen mit Zielstrebigkeit, Klarheit, Strategie und zielführendem Fachwissen in eine bessere Zukunft.

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