Consumer and technology insights engineered to power human-centric innovation you can trust.
Our informed perspectives, created by Lux experts and fueled by primary research, cut through the hype around consumer beliefs and innovation feasibility.
We enable clients to seize opportunities in product development, discover new markets, and transform business models to disrupt and avoid disruption.
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Insights that Fuel Human-Centric Innovation
Inspire
Spark the right idea.
Lux helps you find the strong signals in the noise around new innovations and consumer trends to accelerate ideation.Illuminate
Enlighten your strategy.
Lux gives you the process and decision frameworks you need to build the story and trusted, objective data points required to bolster your narrative.Ignite
Activate your vision.
Lux gives you the necessary policy, regulatory, and sustainability insights to reduce risk and the technology insights to avoid commercialization pitfalls.Innovation Leader Profile
Conversations to inspire existing and aspiring leaders to think boldly and strategically in the evolving field of innovation leadership.
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How Lux Helps
Lux Research is precisely engineered for leaders of innovation, R&D, insights, marketing, and corporate development functions.
Lux Research helps you understand what consumers care about and predict their future needs and preferences to create products they will adopt and purchase.
Lux Research helps you
discover and address gaps in your supply chain by placing the right bets on innovation.
Lux Research helps you balance an incremental transition with transformative change.
How We serve our clients
We provide human-led, science-powered research enabled by AI and digital technology.
Scientific Experts
Team of advanced degree holders with STEM backgrounds
Industry Networks
In-depth interviews with startups and industry experts
Proprietary Tools
Highly specialized AI combined with human interpretation
Instant access to thousands of insights on emerging technologies, company profiles, tech landscapes, consumer insights trends and more
Individualized, structured executive leadership support focused on providing clarity and conviction, plus connection with peers
Work with the Lux Expertise Team for in-depth strategic research on everything from market assessments to partner search and selection to custom ethnographic studies
our unique know-how
What makes Lux special is our ability to link insights across industries, scientific domains, and cultures to give you a complete interdisciplinary and cross-industry perspective.
Mission-Critical Research at Your Fingertips
Overcome today’s business challenges and lead your organization into a better tomorrow with purpose, clarity, strategy, and needle-moving expertise.
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We can get from Lux in a week what it would take us 6 months to do on our own. That’s a tremendous value. What Lux gives us is velocity that we would not otherwise have.
If we did not have Lux for Predictive Anthropology, we would have gone down a path not understanding a consumer trend, and wasted at least 9 months to a year of time.
Lux is the best game in town. You give us the information intelligence to make better decisions. By once spending $25,000 on a project with Lux, it helped the company not spend millions of dollars going into the wrong market.
Lux has a unique and uncanny ability to turn weak signals into trends, to find the patterns, the gestalt from these events, to enable innovators to innovate differently, and faster.
The regular emails with your Lux Takes that you send provide ideas and inspirations that I have never thought about before, they create connections that I never considered, and this happens a couple of times a week. It’s very powerful. Inquiries expose blind spots to us, and while we don’t do them that much, when we do, we find them to be extremely valuable conversations, you have no idea how valuable to us, and we are very happy with Lux.
This is interesting enough that we’ll take the corporate jet out to Boston [to meet with you].
As usual, Lux provided timely, thoughtful information in response to a challenging question about the interplay of technology, economics and rational choices in the question to solve big issues in energy [hybrids and EVs]. This is the reason I continue to value Lux as the premiere provider of intelligence in the industry.
It was good to meet you and I enjoyed your talk. I had a lot of good feedback on it from the R&D folks – it really made them think and struck a chord regarding innovation.
Lux provided an independent and informed view plus a level of detail we did not previously have.
Spot on information.
Great insight and fast results. Thanks for all of the effort. The info on electric rickshaws in India was very well received.
This has been helpful for me as I strategize how best to work with and monetize the assets in the space.
Thanks a lot for this material. As you said, lots of elements to ponder. We are going to do a proof of concept with the company you suggested. The cost of using them could be 60% lower than the competitor. The information below gives us a good external view supporting this PoC. Thanks again!
Feedback about Lux is very positive. I see Lux Research as an invaluable resource to help do my job more effectively and provide relevant advice to my business and corporate leadership.
Our company was reviewing a new IoT offering from a vendor. We hired one of the Big 4 consultants to do a major review of the vendor offering, it was going to cost us $275k. The Lux report hype-busted the offering and it was enough that we canceled a $275k consulting project. Lux saved us $275k – that single report was worth the entire annual contract and then some.
Working with Lux has been excellent. They provide insightful information on a proactive and summarized basis, which is exactly what I need. The breadth and depth of emerging technology and market coverage provided as well as the discussions and exchanges with Lux analysts on topics of particular interest have been particularly valuable. The Lux engagement team has always been very helpful, too!
Great discussion, very informative. We were able to spray the Lux team with a load of questions and get answers from many different perspectives.
Thank you for a good meeting last week. Personally, I was impressed with the depth of information that your organization holds in several areas and it confirmed to me that there is both interest and opportunity to continue the collaboration that we started several years back.
The information and discussion with [Lux was] really helpful for us to understand the current situation and perspective of circular economy. This opportunity gave us more various and deeper insights in deciding our strategic direction… this follow-up is really valuable input for our decision-making process.
Lux has very good analysts that we turn to often to help in our initial assessment in competitive landscaping and market trends. Their response time is very quick and their database is very user-friendly.
I don’t plan on giving up this relationship for years. Thank you for being our trusted source.
Our deliverables from Lux far exceeded expectations. We especially appreciate the organization and logic of Lux’s reasoning and are very impressed with the partner search and selection process. This engagement was a valuable added component to our Membership subscription.
I’ve always been good to talking to technical people, but these Board/Finance conversations are a little new to me. Thank you for all you’ve done for me. I hope I’m not overstaying my welcome.
Even this first, short call….I found valuable. I was excited when I first heard about this service. After this first call, I’m even more excited.
This is wonderful. If Lux wants to invite me to join your Board, I would be delighted to.
I presented your idea about sustainability and innovation at the Summit and of all the slides in my deck, everybody noticed the slide you sent me. They all sat up and started taking pictures.
Trendy topics; data-driven, tailored focus on request; convincing experts; and absolutely adequate client engagement – TOP!
Access to the Lux platform and its analyst has made me much smarter and has helped increase my influence and value to the company.
When we evaluate our innovation team, those who use Lux insights on a regular basis demonstrate higher performance and better results than those who did not.