Lux for Innovation Leaders: CPG

Lux Research’s extensive research domains in agriculture, ingredients, and materials sciences provide innovation leaders in the consumer products industries new ideas for products and potential opportunities for new markets they have never considered before. In addition, our substantial technology expertise enables innovation leaders to find new ways to develop products and bring them to market digitally.

Client Priorities

We are precision focused on solving for your most critical innovation initiatives.

Meet some of our 300+ Global Clients

How We Help Clients

Lux is uniquely positioned to provide Consumer Products industry leaders answers to their questions about sustainability and business: What emerging technologies are poised to make a leap forward? Which innovators are worth investing in? What changes do we need to make to our product roadmap to successfully go to market or comply with upcoming policies?

Lux leverages AI to turn weak signals in innovation and consumer behavior into insights, and Lux experts combine primary research and AI-enriched data extraction with unique proprietary models to assess technologies and innovators. This robust combination results in our singular voice of realism in the market that our clients trust.

Client Outcomes

We fuel innovation leaders’ tech scouting and improve the performance of their innovation discovery process.

We help clients meet net-zero and sustainability goals desired by innovative business leaders.

We identify new business models, product opportunities, and potential partners for growth.

We help mitigate the risks of going out of business from changes in the technology or policy landscape, as well as from competitors getting ahead.

Access the Lux Insights Platform

Keep up with innovation trends and early-stage technologies

  • AI-enabled expert generated insights
  • Innovator Assessments with scorecards
  • Company indices
  • Industry trend analysis

Understand novel technologies in detail with AI-enabled primary research

  • Market opportunities
  • Consumer insights
  • Policy and Frameworks
  • Technology deep dives

Interpret business impacts with trusted and actionable insights via the “Lux Take”

  • Innovation Strategy
  • Go-to-Market Strategy
  • Partnership and Acquisition Target Identification
  • Decision Frameworks

Hear From Our Clients

Client Story

Rapid introduction to technology landscape and opportunity evaluation


The client was exploring future forward innovation opportunities in health and wellness for nutritionally complex food ingredients. The goal was to help determine how to stretch beyond core products and shift and redefine the ingredient’s role in society as consumers perspective on food for health evolves.

Solution & Value

Lux used the client’s access to the CPG service to rapidly bring the innovation team up to speed on technologies capable of impacting the emerging opportunity in food as medicine. Building on this work, Lux identified and evaluated five future forward technology areas for development stage, industry backing, and ease of market entry. The detailed evaluation led to the identification of a critical technology intersection for opportunities in food as medicine. Lux built a bespoke scoring rubric to identify the six leading companies at this intersection point that could expand client capabilities best among more than 140. 

Top Questions your industry peers are asking

Inquiry is a 50-minute virtual conversation between a licensed client member and a Lux expert. During this two-way consultative exchange, the Lux expert shares insights and acts as an advisor for the member’s strategic thinking or decision-making process.

Lux experts are having such conversations with clients every day to help them understand various aspects of technology innovation. Key questions innovation leaders in the CPG industry are asking about include:

What is the current state of producing ingredients through molecular farming?

How do companies leverage AI platforms for reformulation?

What technologies provide scalable sustainability advantages for CPG?

How is continuous glucose monitoring (CGM) integrated to personalized nutrition solutions?

Are you working on similar questions? We can help.

The Lux Sustainability Impact Model for CPG Innovation

CPG companies will have a hard time meeting 2030 Horizon goals. Consumers are demanding sustainably made products, while two years of supply chain disruptions are challenging CPG companies’ ability to keep even conventionally made products on the shelves affordably. The Lux Sustainability Impact Model for CPG Innovation provides the visual structure to identify which targets across a sector’s value chain have momentum by looking at emerging policies behind corporate sustainability promises.

our unique know-how

What makes Lux special is our ability to link insights across industries, scientific domains, and cultures to give you a complete interdisciplinary and cross-industry perspective.

What do you want to research today?