Lux Research is a trusted advisor to innovation, technology, and insights leaders at the world’s biggest brands.

We cut through the hype to drive business results, leveraging deep expertise in emerging technologies, market dynamics, policy shifts, and consumer behavior — empowering clients to validate near-term opportunities, accelerate product development, uncover new markets, and transform business models.

Meet some of our 300+ Global Clients

The most successful organizations in the world trust our Lux Take on technologies, markets, and consumers.

Your trusted advisor for today's Top challenges

Leveraging
AI effectively

Turn AI hype into strategic, measurable business value.

NAVIGATING
GEOPOLITICS

Adapt innovation strategy to a fragmented global landscape.

DISCOVERING NEW
TECHNOLOGIES

Uncover and prioritize emerging technologies that matter.

UNDERSTANDING
MARKETS

Anticipate emerging needs to drive product innovation forward.

MEASURING & STRUCTURING
INNOVATION

Prove value, gain buy-in and align for impact.

Lux keeps us grounded from the hype and fads and tells us what is real with technology and where the consumer is actually going.
- Chief Technology Officer
Lux is honest, always fair, and transparent. We trust the "Lux Take" on consumers, markets and technologies.
- Chief Innovation Officer
Lux keeps us honest and takes out the bias. The Lux predictive anthropology approach is one third cheaper than our previous market research methods and we are faster and get more and better output.
- Head of Insights

Innovation Leader Profiles

Conversations to inspire existing and aspiring leaders to think boldly and strategically in the evolving field of innovation leadership.

FEATURING

Lux Research Highlights

Lux produces 100% pure proprietary research crafted by industry experts, scientists, engineers, and anthropologists. We progressively use AI and analytics, but rest assured, the research we create is done by real people using rigorous formalized research development processes and proven methodologies.

Meet Luxer

Our AI Research Assistant. Your New Superpower.

How We serve our clients

We provide human-led, science-powered research enabled by AI and digital technology.

Scientific Experts

Team of advanced degree holders with STEM backgrounds

Primary Research

In-depth interviews with startups and industry experts

Proprietary Tools

Highly specialized AI combined with human interpretation

Instant access to thousands of insights on emerging technologies, company profiles, tech landscapes, consumer insights trends and more

Unlimited virtual inquiry discussions with our world-class team of analyst experts to answer your exact questions

Individualized, structured executive leadership support focused on providing clarity and conviction, plus connection with peers

Work with the Lux Expertise Team for in-depth strategic research on everything from market assessments to partner search and selection to custom ethnographic studies

Mission-Critical Research at Your Fingertips

Overcome today’s business challenges and lead your organization into a better tomorrow with purpose, clarity, strategy, and needle-moving expertise.

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Join Us!

The Lux Forums are a premier opportunity for innovation decision-makers to learn more about the consumer insights, science, and technology needed to enable human-centric innovation.

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