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Transformational innovation is risky, expensive, and time consuming. As companies seek to amplify and accelerate returns from their transformational bets, how should Chief Technology/Innovation Officers, Chief Strategy/Growth Officers, and Heads of Business Divisions think about capturing — not just creating — transformational value in big, bad commercial marketplaces? Can the C-suite engage intermediaries and customers in consistently delivering exceptional value across the value chain — in full view of competitors?  

Lux uses case studies to illustrate how companies in two very different industries are amassing value for themselves as they introduce big, bold innovations to market. Value capture may offer the missing link in the search for extracting exceptional returns from big, hairy, audacious bets. We show you how to navigate this process.