Lux Suggested Expert Broadcasts
As a valued Lux strategic partner with an Advisory- or Executive Partner-level membership, you have access to an exclusive benefit: Lux Expert Broadcasts. These live broadcasts with Lux experts are designed to engage your team or, more broadly, other teams across your organization—similar to the analyst inquiries you love, but built for group learning and collaboration.
Because of your status as a strategic partner, you receive this additional privilege, which is not extended to all Lux clients. Lux Expert Broadcasts are invaluable live events that foster ideation, feedback, and collaboration with your peers and Lux experts.
These broadcasts are designed to educate and inspire curiosity and creativity on topics relevant to your business. Please work with your Client Experience Manager to build your team’s broadcast series based on our suggested menu, which covers a wide range of industries and trends.
AI as Partner and Processor: Transforming Consumer-Centric Innovation
In the ever-evolving landscape of AI, dualities emerge as fundamental aspects of its application in consumer insight and ethnographic research. At Lux Research, we’ve pioneered the integration of AI to serve a twofold purpose: as a robust automation tool and as an insightful assistant. This webinar delves into the intricate dance between these roles, examining how AI’s capability to autonomously analyze vast cultural data intersects with its role in enhancing consumer-centric innovation and strategic applications.
AI as an automation tool represents a shift in ethnographic practice, allowing for the handling of complex data analyses that traditionally required extensive human effort. This transformative approach enables a more profound exploration of cultural insights, offering a broader understanding of consumer behaviors and societal trends.
Transitioning to AI as an assistant, we unveil how our technology acts as a collaborative partner that augments the intellectual capacity of researchers and strategists. This AI assists in contextualizing insights within business frameworks, thus fostering a creative and interactive brainstorming process that propels strategic decision-making.
During this session, we:
- Discuss the operational efficiencies and depth of analyses afforded by AI in automating the initial stages of ethnographic research.
- Explore the dynamic role of AI as an interactive assistant, guiding the application of cultural insights to actionable business strategies.
- Present case studies demonstrating the transformative impact of AI on our ethnographic research methodologies and consumer-centric outcomes.
Join us to explore how the dualities of AI can be harnessed to achieve unprecedented levels of insight and applications in the realm of predictive anthropology and consumer-driven innovation.
CPGにおける廃棄物ベースの機会の評価
The ongoing success of consumer packaged goods (CPG) companies is called into question as input costs rise, regulations and labeling requirements proliferate, and global supply chains weaken or break down. Geopolitics, climate change, and shifting consumer behavior drive ongoing stress into the industry. However, companies can still create growth by focusing on opportunities with waste streams. Food and agriculture wastes have significant value as feedstocks used to create an increasingly diverse set of products, including lipids, minerals, antioxidants, fiber, and other industrial products and intermediates. But commercializing circular opportunities is difficult, with numerous challenges, including resource availability, business model, consumer demand, and regulations. This webinar provides a framework to help you identify opportunities based on waste attributes, available technology, and emerging markets.
人口統計を超える：新市場における文化的態度を探る
Building Flexibility from Product Development to Production
Traditional reliance on economies of scale in manufacturing makes it difficult to quickly change products and production processes. Consequently, many companies haven’t been able to readily adapt to disruptions in supply chains or shifting market dynamics. Yet, to meet business and sustainability goals in this increasingly unpredictable world, flexibility is more critical than ever before — and fortunately, thanks
to innovation and new technologies, it’s also more achievable. This presentation highlights innovations for achieving greater flexibility within your organization, including tools that can equip innovation and research teams.
産業の脱炭素化：ラックス・カーボン・キャンバスの進捗状況のマッピング
鉄鋼、セメント、アルミニウムなどの重工業は、社会にとって極めて重要な産業であるが、同時に温室効果ガスを排出する主要な産業でもある。この分野の企業はいずれも脱炭素化を強く求められているが、果たして十分な成果を上げているのだろうか？
このウェビナーでは、ラックス・カーボン・キャンバスを用いて産業界の企業をマッピングし、脱炭素化への取り組みを評価し、産業界の脱炭素化のための将来戦略を構築する。
カーボンの未来を決めるドライバー
Renewable sources of carbon can include recycling, biomass, and CO₂ from direct air capture or biogenic point sources. However, these sources each have different qualities, different availabilities, and different technologies needed. In short, each carbon source implies an entirely different value chain. Where do these value chains and technologies fit in the current and future landscapes? Will there be one winner or a mix, and how will the carbon economy evolve moving forward? Lux Research discusses the drivers for the carbon economy and how to make sense of a growing landscape. We highlight key case studies across the many options available and showcase which technologies can give a decisive advantage.
パッケージイノベーションのスイートスポットを見つける
ロボティクスは農業の未来をどう拓くか
AI革命の中で人間中心であり続けるには
The words human insight get thrown out a lot these days. Yet when we ask organizations what the term really means, we often get disparate responses. The reality is that leaders within organizations themselves haven’t come to a clear agreement on what defines a truly human insight and how it can be effectively operationalized within the research and innovation work stream. In the midst of the AI revolution, it has become increasingly crucial to prioritize human-centricity to prevent it from being overshadowed by the AI madness. Join us for this webinar as we delve into the power of anthropology in fostering human-centricity and ensuring that generative AI is aligned with human needs.
How to Translate Consumer Perspectives into a Consumer Health Tech Assessment Roadmap
The consumer health industry continues to face significant challenges going into 2024 in the current market downturn. For one, aggressive growth strategies of the past were positioned for higher demand for consumer health services. While the pandemic is technically still ongoing, most people have moved on and learned to live with the new reality, while higher interest rates have made the industry approach growth more conservatively. Second, a lot of these growth strategies were hoping to entice consumers with fancy new products and services without first understanding consumer behaviors and attitudes toward addressing their health condition. That lack of understanding doomed these strategies.
In this session, we’ll explore the value of connecting anthropological insights to technology assessments for the creation of innovation strategies that truly address the health conditions consumers care about, and then we’ll highlight how companies can build a tech assessment roadmap from there. Whether you represent the chemicals, materials, consumer packaged goods, or another industry, or if your organization is involved in any part of the value chain in a consumer health product, this session will leave you with a fresh approach toward technology assessment for a good product-market fit.
Identifying Where Algae's Latest Bloom Will Decarbonize Sustainable Alternatives
Given growing market demand for alternative options that can meet new standards in sustainability, performance, and economics, the algae industry is experiencing a resurgence of investment. This has led to business opportunities across technology sectors, including agriculture, food and nutrition, personal care, and biobased materials. However, based on several technology shortcomings across the value chain, this space still has a long road ahead to overcome low margins and serve as a driver for decarbonizing the production of ingredients and materials. This webinar outlines promising sectors for micro- and macroalgae innovation opportunities and technology pitfalls to avoid along the value chain.
サステナビリティを魅力的なものにする：魅力の方程式を解き明かす
今日、消費者は持続可能な製品への欲求を高めているが、グリーンな属性だけでは普及や割高感への意欲を高めるには十分ではない。持続可能な代替品に対する消費者の欲求を形成する、欠けている誘因に関する新しいラックス・リサーチからの重要な洞察をご覧ください。
このセッションで、我々は議論する：
- マーケティングでよく使われる持続可能性のトリガーとその理由
- 持続可能性を消費者に個人的に関連づける「欠落した懸念事項
- 選択を左右する、持続可能性以外の新たな差別化要因
- あなたの状況に適したトリガーの組み合わせを特定するためのフレームワーク
- 商品とメッセージングを通じて、将来への期待やその他の「欠けている懸念」をどのように実現するか
- 採用を促進し、価格過敏を克服するための戦術
本プレゼンテーションでは、サステイナビリティを消費者にとって魅力的なものにする、新たな望ましさの方程式を解き明かします。環境意識の高い消費者にアピールし、価格プレミアムを正当化するマーケティング、イノベーション、成長戦略の青写真を提供します。
Mapping the Global Industrial Policy Outlook
新興消費者向けヘルス＆ウェルネス・エコシステムにおける市場機会
Consumers are becoming more health conscious and taking extra steps to prevent disease and enhance wellness. They are adopting a holistic approach toward building a healthy lifestyle, continuously tracking their physical, nutritional, and mental well-being. They also are looking for products and services that provide actionable information they can use to achieve these improved health outcomes. In this webinar, we will discuss how this megashift in consumer attitudes can translate into profitable business opportunities for consumer packaged goods (CPG) companies. We will also dive into what go-to-market strategies CPG companies can adopt to leverage these opportunities.
複雑なセルフケア文化をナビゲートする
ネット・ゼロ：アジアにおけるアンモニア・エコノミーの出現
ネット・ゼロ：ヨーロッパにおけるアンモニア経済の出現
Putting Sustainable Manufacturing Into Practice
Revitalizing Europe’s Agrifood Sector: A Fresh Look at Strategies to Innovate Amid Disruption
Europe’s agrifood sector is facing a sea change due to supply chain disruption — from fertilizer shortages to evolving policy and geopolitical changes. The European Green Deal and its Farm to Fork Strategy have created a pressing need for Europe to refurbish its innovation strategy. Europe has a high appetite for technology innovation, but slow-moving agrifood regulations necessitate a diversified approach from companies in the agrifood and consumer packaged goods value chain.
This presentation will highlight how upstream and downstream players can capitalize on both near- and longer-term opportunities, covering topics from regenerative agriculture to precision fermentation.
製造業の新たなビジネスモデルを牽引するサステナビリティ
Sustainability Policy: Crafting the EU's Response to the IRA
2024年の技術革新：注目すべきテーマとテクノロジー
新興テクノロジーのトレンドは1年の間に急速に変化することがあり、2023年はこれまで以上にその傾向が強まった。政策が多くの持続可能なテクノロジーの展開に拍車をかける一方で、新興企業は年間を通じて金利が上昇し、厳しい資金調達環境に置かれている。画期的な開発、新規・失敗企業、パートナーシップ、技術トレンド、政策発表、そしてその間にあるあらゆるものを選別することは、イノベーション・ポートフォリオを管理する上で極めて重要である。
このウェビナーでは、石油・ガス、公益事業、消費者向けパッケージ商品、化学、工業など、Luxの各業界におけるこのような動きとトレンドを検証し、2024年の優先事項や意思決定に役立つ共通のテーマや洞察を引き出します。
The Future of Advanced Plastic Recycling in the EU
The Future of Aviation: Opportunities in SAF, Hydrogen, and Electric Aviation
今日の航空セクターは、化石ジェット燃料に全面的に依存しているが、米国やEUなどの主要地域で今後予定されている規制措置は、このセクターを脱炭素化するための斬新な技術の採用を促進しようとしている。持続可能な航空燃料（SAF）、水素、電気航空はすべて、そのために研究されている選択肢であり、課題は化石ジェット燃料の性能、コスト、拡張性に匹敵するソリューションを見つけることである。
In this webinar, Lux Research explores each of these options, identifying their barriers and challenges while also highlighting winning technologies and their associated opportunities.
The Future of the European Carbon Economy
The European chemicals industry is grappling with geopolitical tensions, structural disadvantages in feedstocks, and growing pressure to decarbonize. Flagship companies like BASF are now retreating from the region in the face of these pressures. What is the future of the European chemicals industry, and how can it transition to a sustainable economy? Where will it source its carbons, and what kinds of products will it make? This webinar explores these questions and paints a vision for the long-term evolution of the European chemicals industry, touching on topics like hydrogen, synthetic biology, and plastics recycling.
欧州におけるインフレが消費者の持続可能性への欲求に与える影響
The New Innovation Playbook: Sustainable Innovation in the New Era of Industrial Policy
Unlocking the Future of Healthy Aging in APAC Through a Consumer-Centric Lens
Foresight isn’t about predicting the future; it’s about systematically examining patterns of language and systems of meaning that exist just outside the contextual boundary of a trend. By measuring the rate of change and likelihood of a topic becoming relevant, we can gain a deeper understanding of the future and how we can assess whether a technology is keeping pace with emerging consumer needs. Rapidly aging societies are upon us, especially in developed economies like Japan and Singapore. But what does the future of healthy aging look like? Historically, aging has been seen in the context of healthcare needs, but there are a lot of other aspects to aging as well, such as lifestyle, mobility, social support, and nutrition. In addition, not everyone in their senior years needs serious medical attention; many continue to lead healthy, active lifestyles, albeit taking into consideration their altered energy and physical condition. All these factors present a market opportunity. But what are consumers and their loved ones in this category really looking for? Where do we see the biggest gaps and opportunities?
Unpacking the UN's Plan on Plastic Pollution
ボディ・ニュートラリティーとは何か、なぜそれが食品、アパレル、ヘルス＆ウェルネス企業にとって極めて重要なのか？
なぜイノベーションには文化的洞察が重要なのか？
Now more than ever before, there is a recognition that shifts in culture have a direct impact; not just on the current lines of business but also on the future trajectory of an organization. Whether it relates to large social issues or the development of new norms and language codes, every shift could leave an organization feeling irrelevant rather quickly (if the right measures aren’t taken), which is why we put this session together. While there’s a recognition of the importance of understanding culture and its impact on a business, there is still a long way to go in an organization’s ability to understand culture and bring it into the inner workings of its operations.
あなた、私、GPT：ジェネレーティブAIがイノベーションに与える影響を解き明かす
ジェネレーティブAIは、2023年の最もホットなイノベーション・トレンドである：オープンAIのCEOであるサム・アルトマンの華々しい栄枯盛衰と復活を決定づけ、エヌビディアに投機的熱狂をもたらし、米国とEUの権力の中枢から大きな行動を促した。AIの支持者は、AIが人類発展の新時代を切り開くと考え、自称破滅論者は、AIが文明を終わらせると確信している。何が本当なのか？何が誇大広告なのか？何が純粋な科学ファンタジーなのか？これらの疑問を整理することは、自社のビジネスやプロセスにAIを導入する必要に迫られているイノベーション・リーダーにとって重要な鍵となるだろう。
This webinar digs into what generative AI is, what it isn’t, and explores the impacts and implications of generative AI on innovation.
独自のノウハウ
ラックスが特別なのは、業界、科学的領域、そして文化の違いを超えて洞察を結びつけ、学際的かつ業界横断的な視点を完全に提供できることです。
