Lux Research logo icon with company name.
Log masuk ke Laman Ahli Lux
Let's Connect

Lux Suggested Expert Broadcasts

As a valued Lux strategic partner with an Advisory- or Executive Partner-level membership, you have access to an exclusive benefit: Lux Expert Broadcasts. These live broadcasts with Lux experts are designed to engage your team or, more broadly, other teams across your organization—similar to the analyst inquiries you love, but built for group learning and collaboration.

Because of your status as a strategic partner, you receive this additional privilege, which is not extended to all Lux clients. Lux Expert Broadcasts are invaluable live events that foster ideation, feedback, and collaboration with your peers and Lux experts.

These broadcasts are designed to educate and inspire curiosity and creativity on topics relevant to your business. Please work with your Client Experience Manager to build your team’s broadcast series based on our suggested menu, which covers a wide range of industries and trends.

Learn from the best
Lux experts are world-class researchers and analysts who have deep knowledge and insights on emerging technologies and market trends.
Engage your team
Lux webinars are interactive and dynamic, allowing you to ask questions, share feedback, and collaborate with your peers and Lux experts.
Inspire your vision
Lux webinars will help you discover new opportunities, challenges,and solutions for your innovation goals and strategies.

The future doesn’t arrive with fanfare. It whispers. The innovators that win are those who catch these early signals of cultural change before they become trends.

In this webinar, you’ll learn how to spot those signals hidden in conversations, subtle shifts in values, and emerging questions. We show how anthropology adds context, revealing the deeper motivations that fuel lasting change, and why timing is everything when transforming sparks into breakthrough innovations.

For R&D and insights leaders, this approach uncovers unmet needs, guides smarter product development, and reduces risk by aligning innovation with real cultural momentum. We also highlight the role of foresight in building resilient pipelines, so you’re not reacting to the future, but shaping it.

Join us to see how Lux’s Consumer Insights empowers you to anticipate shifts, seize opportunities ahead of competitors, and unlock growth — not by moving faster, but by seeing further.

The demand for durable and verifiable CO₂ removal (CDR) is growing, and the global voluntary carbon market sold approximately 13 Mtonne of credits sourced from technologies beyond nature-based solutions. These include direct air capture, bioenergy with carbon capture and storage, biochar, enhanced rock weathering, biogenic CO₂ storage, and others. As the demand for carbon credits continues to grow, companies face increasing exposure to poor durability and verification.

In this webinar, we:

  • Use Lux’s Carbon Negative Framework to assess cost and risk trends in CDR technologies over the last three years
  • Explore key factors that determine project successes and shortfalls
  • Provide an outlook for CDR and recommendations on how companies should engage with the CDR market, and identify which technologies will provide reliable credits
Electric vehicles are the clearest stress test of the energy transition because they force energy systems to perform under real human behavior, not theory. EV adoption shows that consumer unmet needs are not a marketing concern but a systems signal shaping grid stability, infrastructure utilization, regulatory support, energy demand, and return on capital. The Lux Innovation Helix is a decision framework that treats these unmet needs as early indicators of where energy systems and technologies are misaligned.

In this webinar, we apply the Innovation Helix to EVs to show where innovation will scale and where it will stall, providing a more realistic outlook on EV adoption.

Too often, breakthrough materials and technologies fail to gain traction because they’re misaligned with real consumer needs.

In today’s environment, relying on technology-first roadmaps leads to mistimed launches, fragmented strategies, and missed growth opportunities.

This webinar introduces a consumer-led approach to innovation, powered by the Lux Innovation Helix—a proven framework to identify where human demand and technological readiness intersect to drive market success.

In this session, you’ll learn how to:

  • Prioritize the most urgent and underserved consumer needs using data-driven insight
  • Evaluate emerging materials and technologies based on real-world readiness
  • Identify high-impact innovation opportunities with both market pull and technical feasibility
  • Align executives, R&D, and insights teams around a unified growth strategy
Although ultra-processed foods are receiving increasing scrutiny from consumers, media, and regulators, they continue to play a central role in modern diets. Innovation is accelerating across nutrition, formulation, and processing, but these advances often progress without a clear connection to the evolving consumer expectations they are meant to address. This disconnect creates a widening gap between technical possibilities and consumer acceptance. Closing that gap requires a clearer understanding of how perceptions are shifting, where current offerings fall short, and which emerging solutions have the potential to deliver credible and valued improvements. 

This webinar uses Lux’s Innovation Helix Model, combining consumer insights and technology expertise to highlight innovations that meaningfully align technical capabilities with evolving consumer needs.

The ongoing Iran conflict marks a fundamental shift in the global energy system.

Unlike COVID-19 or the Ukraine war, this crisis is creating true production shortages, not just supply chain delays. The result is a rapidly tightening energy market with compounding effects that could unfold over the coming weeks.

At the same time, this moment is reinforcing a critical but often overlooked reality: fossil fuels carry a geopolitical risk premium that can reshape markets far beyond short-term price spikes.

In this webinar, we break down what’s happening now, what comes next, and how innovation and strategy leaders should respond.

What we cover:

  • Why this crisis is different
    • Transition from supply disruption to actual production shortfall
    • Why current impacts are muted – and why that will change quickly
    • Historical parallels to the 1970s oil shocks and what they signal
  • What happens next (next 30–90 days)
    • How shortages compound even if the conflict stabilizes
    • Where disruption will hit first: oil, LNG, fertilizers, aluminum, and beyond
    • What to watch in client markets and global supply chains
  • The bigger shift: energy security becomes the primary driver
    • Why energy security – not decarbonization – is now accelerating innovation
    • How geopolitical risk is changing the true cost of fossil fuels
    • Why electrification and renewables may gain momentum faster than expected
  • Implications for your business
    • How leading companies and countries can capitalize on this system shift?
    • Where risks will surface across operations, procurement, and strategy
    • What signals your peers and competitors are already responding to

Decades into the era of “”open innovation,”” companies have tested a wide range of structures and strategies to maximize returns and outcomes in selecting, forming, and growing effective partnerships — with mixed results. In today’s era of lean innovation, when budgets are cut but expectations aren’t, innovation clusters can be a powerful tool to advance innovation initiatives.

This webinar draws on the experience of incubators, accelerators, and other innovation clusters to highlight best practices for selecting startup partners that will drive growth, avoid pitfalls, and navigate a shifting and complex opportunity and innovation landscape.

Packaging innovation is underway. Global regulations, demand for safer formulations, and shifting market dynamics create opportunities for stakeholders across the packaging value chain to develop solutions to current problematic items used by the industry. Despite significant innovation activity and investment, commercialization has been slower than expected. Technical innovation is not enough to achieve market implementation; fit-for-purpose alternatives are needed, and successful adoption requires holistic evaluation across the entire value chain, from materials and processing to market needs and end-of-life infrastructures.

In this webinar, Lux unfolds the criteria for differentiating high-potential opportunities from those that are misaligned or low impact. It presents a framework for prioritizing emerging solutions and highlight strategic approaches companies can adopt to develop packaging solutions that are profitable, resilient, and future oriented.

Green hydrogen is central to global decarbonization strategies, but today’s economics tell a different story. Despite ambitious policy targets, regions like the EU remain far off track. High production costs, project cancellations, and limited scalability continue to slow progress.

In this webinar, Lux Research explores the next wave of hydrogen technologies that could reshape the market. Moving beyond traditional electrolysis, emerging approaches such as decoupled electrolysis, thermochemical pathways, and electricity-free production offer a path to significantly lower costs and enable industrial adoption.

Join us to understand:

  • Why current hydrogen projects are struggling to scale
  • The key cost drivers behind today’s high LCOH
  • How Gen 2 and Gen 3 technologies could reduce costs by more than 70%
  • Which innovations are ready for investment and which are not
  • Gain a clear, data-driven perspective on where hydrogen is headed and what it will take to move from ambition to commercial reality.

The development of new materials has long defined innovation in the chemicals and materials industries. Yet, with countless formulation pathways, it has become increasingly difficult to direct R&D toward materials that are both technically promising and commercially viable. Breakthroughs in materials science often stall at the edge of adoption — not due to lack of performance, but because of market timing and application fit. The challenge is twofold: identifying platform materials with transformative potential early and actively scouting for the market conditions and applications that will enable their success.

This webinar introduces Lux’s top 10 future platform materials — those poised to address critical industry challenges and unlock new value across sectors.

Materials security has become a critical concern as supply chains grow increasingly fragile. With geopolitical tensions, export restrictions, and rising demand tightening access to key inputs, companies face growing risks to business continuity and operational resilience. In this environment, it is no longer sufficient to know what materials are required — companies must also understand how to secure them reliably or replace them entirely. This challenge calls for a forward-looking strategy that integrates innovation across both materials development and manufacturing practices.

This webinar draws on Lux’s Raw Materials Criticality Framework to outline four innovation strategies that help mitigate supply risk and strengthen resource security.

Regulatory changes can be just as disruptive as technology breakthroughs. Lux developed the Policy Compass framework to help innovation teams effectively integrate policy analysis into decision-making. The Policy Compass helps clients identify new policies that present problems or opportunities for their businesses to investigate and incorporate into their innovation strategy. It also captures the broad policy landscape and global trends that inform a high-level strategic direction.

This webinar provides attendees with:

  • A framework for applying policy analysis to technology innovation strategy
  • Policy trends in core industrial themes such as Retooling for New Market Opportunities, Next-Gen Materials and Manufacturing, and Enabling the Energy Transition
  • Analysis of the most notable and impactful policy shifts for industrial companies in major economies

Companies must act now to assess PFAS use, map regulatory risk across their portfolios, and prioritize substitution in high-risk applications and regions. The transition is highly disruptive but creates a window for proactive compliance and innovation. This webinar will highlight alternative materials for common PFAS applications and remediation solutions necessary to address previous PFAS use.

Clients who attend this webinar will gain insights on:

  • The global policy landscape for restrictions on PFAS use
  • Material innovations to replace PFAS in applications like water-repellent coatings, heat transfer fluids, and lubricants
  • Emerging remediation technologies to detect, separate, and destroy PFAS at contaminated sites and manage liability in manufacturing operations

Artificial intelligence is rapidly reshaping how companies approach innovation, from early-stage insight generation to product development and commercialization. Yet for many organizations, the path from experimentation to measurable impact remains unclear.

In this webinar, we unpack how AI is transforming the innovation lifecycle and where it delivers real, scalable value. Drawing on proprietary frameworks and real-world case studies, we explore how leading companies are using AI to accelerate R&D, enhance decision-making, and unlock new sources of competitive advantage—while navigating the risks of overhyped or misapplied solutions.

Whether you’re leading R&D, corporate strategy, or digital transformation, this session helps you move beyond AI experimentation and toward a clear, actionable innovation roadmap.

Register now to:

  • Identify the most valuable AI opportunities for your organization
  • Benchmark your innovation strategy against emerging best practices
  • Gain expert guidance from Lux on building a practical AI roadmap

Oil and gas companies face increasing pressure to decarbonize power systems on offshore platforms. As the costs of emerging technologies fall, offshore microgrids could soon deliver lower costs and better performance than the simple-cycle natural gas turbines commonly used today. However, decarbonization is only one factor shaping platform electrification decisions. Space and weight limitations, reliability requirements, distance from shore, fuel logistics, product characteristics, and asset lifespan all influence which solutions are feasible—and which remain impractical despite growing interest.

In this webinar, we present Lux’s latest analysis on the performance and economics of alternatives to conventional offshore gas turbines. We explore retrofit strategies that incorporate fuel blending or shore power and examine novel technologies such as wave energy currently under consideration.

When paired with intermittent renewable energy, long-duration energy storage (LDES) reduces curtailment and provides firm capacity. The potential for higher system-level reliability drives innovation and adoption of LDES solutions, but its value is highly application- and region-specific, with storage duration and capacity requirements varying significantly by load profile and generation mix. Using the National Renewable Energy Laboratory’s Probabilistic Resource Adequacy Suite, Lux conducted an analysis of three applications – electric vehicle charging, data center operation, and community microgrids – in Texas, Germany, and Thailand to quantify the effect that LDES has on reliability.

This webinar presents results that identify which types of LDES are needed for each scenario and highlights the highest potential technology developers using our Lux Innovation Grid framework. It outlines where LDES delivers the greatest value for reliability and which innovators are best positioned to capture it.
Technology scouting has long been a core capability of the energy and industrial sectors, using disciplined funnels to identify, validate, and deploy emerging ideas at scale. Today, however, many organizations face a growing challenge: a lack of shared vision about what comes next. AI has overtaken climate tech as the dominant innovation force, and for the first time in years, no single technology domain commands universal attention, creating both uncertainty and opportunity for forward-looking leaders.

In this webinar, we share our structured approach to navigating this moment using Lux’s Tech Signal framework. Drawing directly from Lux Tech Signal data, the session highlights emerging technology areas poised to shape the next phase of the energy transition, helping organizations turn early signals into strategic advantage.

Clients across industries that touch agriculture, including energy, chemicals, manufacturing, agrifood, and CPG, have turned to regenerative agriculture to reduce emissions, improve on-farm livelihood, and build resilience in supply chains. However, regenerative agriculture by and large remains a concept, not an industry-validated system like USDA Organic. After a wave of lofty corporate commitments to reduce scope 3 emissions with regenerative practices and businesses developed to create new sources of revenue generation for agriculture, we need to take stock of successes and failures arising from innovation. This is particularly important as agriculture will continue to face unpredictable environmental impacts and companies across the agrifood value chain balance rising costs and limited consumer willingness to pay for poorly evaluated and diverse regenerative certifications. It is important that we reevaluate regenerative agriculture or its associated practices and the role of innovation in expanding their use.

In this webinar, Lux presents the state of regenerative agriculture initiatives across industries, highlights where practical implementation challenges lie, and identifies innovation models that are helping to scale the practices that create value — and where you should expect difficulties in creating value. This presentation is for all those looking for actionable models to scale regenerative outcomes while generating value.

Over the next two decades, industries will undergo significant transformation as the world electrifies, decarbonizes, and reorients supply chains toward local and waste inputs. In this new era, renewable carbon feedstocks like biomass, captured CO₂, and recycled plastics stand to become critical carbon sources. Yet the shift away from fossil-based carbon has been slow to date. Many companies hesitate, wary that scaling renewable routes too soon could leave them uncompetitive, especially without clear policy support or markets developed for more novel products. On the other hand, waiting too long risks missing near-term opportunities and ceding ground to competitors that move decisively. The central question is no longer if companies should invest in defossilized carbon pathways, but when and how.

This webinar provides a strategic framework for navigating these choices, helping companies balance risk and opportunity while positioning themselves for leadership in a defossilized future.

EV adoption is no longer a question of if but of how fast. Yet, despite rapid progress, consumer pain points remain remarkably consistent: limited range, slow charging times, and high costs. Fast-charging technologies are racing ahead to address the first two challenges, with speeds approaching 350 kW per vehicle, but this progress introduces new challenges for grid operators already facing significant load growth.

In this webinar, Lux looks deeply into whether fast charging is the right technology to scale or if battery swapping can address all three consumer pain points. We examine the tipping points that could preview mass adoption of battery swapping. Our discussion covers strategies for managing the power demands of fast chargers, highlights key automaker projects and pilots to watch, and shares insights from our economic analysis on when — and where — battery swapping could reach a tipping point.

Advanced plastic recycling reached a major scale-up milestone in 2025, with more than 1 Mtonne of installed capacity worldwide and approximately 4 Mtonne projected by 2028. Many of these first-of-a-kind plants require capital investments of hundreds of millions of dollars, and investors are counting on favorable value-chain developments to generate strong returns.

With regulatory deadlines approaching and expected to drive significant demand for recycled plastics, this webinar tackles a critical question: Is advanced plastic recycling worth the investment today?

Clients who attend this webinar gain insights into:

  • The state of advanced plastic recycling scale-up in 2026
  • Lux’s perspective on the investability of advanced plastic recycling technologies today
  • The conditions that must be met for these investments to become attractive and the actions clients can take to improve outcomes

Most innovation today starts with technology. Companies race to develop breakthroughs, but too often, those ideas never connect with what people actually want or need. The result? Solutions looking for a problem. Missed opportunities and products that don’t take off.

The Lux Innovation Helix changes that. It’s a unique approach that blends the consumer strand with the technology strand to help organizations design products, categories, and strategies that people are truly ready to embrace. The Helix works by decoding consumer needs first, and technological readiness second, to uncover what people truly want and match it with what science can realistically deliver. Where the two align, it reveals the strongest opportunities for growth: the moments where human pull meets technological push.

For executives, the Helix cuts through the noise and brings clarity on where to invest and when adoption will accelerate.

For R&D leaders, it reveals which technologies deserve priority and where to pivot before relevance fades.

For insights teams, it turns understanding into influence, transforming your research into strategic direction that shapes what actually gets built.

Join Lux Research to discover how to apply the Lux Innovation Helix to transform innovation from a game of chance into a science of certainty. Learn how to align your capabilities with real consumer needs and desires to power the next wave of market-defining growth.

This webinar introduces the Lux Policy Compass for Medical Devices and Diagnostics (MDD), a framework designed to help innovation leaders focus on the regulatory changes that will most materially shape where and how they should innovate. Rather than treating policy as background noise or a late-stage compliance issue, the MDD Policy Compass shows how regulation is actively redefining product design, AI lifecycle management, clinical evidence expectations, reimbursement pathways, and go-to-market models. By organizing emerging regulations into four clear categories—minimal, evolving, manageable, and disruptive—the MDD Policy Compass helps distinguish which policies can be handled through incremental adaptation and which demand strategic repositioning.

Participants will leave the webinar with a practical way to separate regulatory signal from noise so teams can avoid overinvesting in low-impact compliance, anticipate where disruption is inevitable, and deliberately place bets on innovation areas that will be enabled, not constrained, by the next wave of MDD policy.

Recent reported shifts suggest consumers remain willing to spend, but are increasingly price sensitive and value conscious. There was record Black Friday online spending and higher than expected sales in categories like electronics and apparel, with both discount and luxury retailers benefiting. Yet, shoppers are purchasing fewer items overall as prices rise, and they’re becoming more selective about what they buy. This raises a key question: How are consumers redefining “affordability” as they balance financial constraints with the desire to maintain their quality of life and access meaningful, premium moments?

This webinar explores cultural negotiation about what counts as “”affordable”” today and what people see as truly worth buying when every dollar matters. Our methodology looks beyond economic statistics to reveal the underlying beliefs and motivations that shape how consumers experience economic strain and make spending decisions.

What we find is that when money feels tight and the future is uncertain, people don’t just cut their spending. Instead, they become more intentional, prioritizing products that help them preserve routines, wellbeing, and a sense of normalcy. This trend drives demand for premium-affordable products that deliver elevated quality while still aligning with tighter budget expectations.

In this webinar, we unpack these shifting behaviors and expectations — and explore what it takes to win and retain customers in today’s turbulent times.

Agrifood and its associated health industries are undergoing a pivotal transformation. Innovation priorities are shifting fast as regional politics, climate disruption, evolving consumer demands, and resource constraints push companies to make smarter, more strategic decisions — especially as many technologies reach the end of their first innovation cycles.

The era of following hype is over. The question is no longer whether to innovate but how to place the right bets. Success depends on recognizing not just emerging technologies but new pathways for existing ones to unlock growth. Precision fermentation, smart packaging, biosensing, and precision agriculture each offer potential, but real impact requires a fundamental shift in how organizations prioritize innovation.

Lux’s analysis shows that enhanced health and reduced harm now lead as the strongest growth drivers, as the once-vague goal of sustainability evolves into clear targets: resilience, bioeconomy-driven growth, and effective packaging. At the same time, companies must do more with less, making purposeful innovation more critical than ever.

In this webinar, we share our latest research on agrifood and health innovation, examining how regional risks, regulatory shifts, and emerging technologies are reshaping strategy. You’ll gain insights into the themes that will define innovation success in 2026 and beyond and learn where your organization must lead, not follow.

Geopolitical tensions, slower global growth, and price pressures from overcapacity are pushing the chemicals industry into a period of profound uncertainty. This moment represents a potential inflection point: Organizations advancing with a clear innovation agenda are positioned to emerge as leaders, while others risk falling behind as they adopt a defensive stance.

In this webinar, Lux analyzes the annual reports of the world’s 80 largest chemicals companies to identify how innovation priorities are shifting. Drawing on proprietary data and interviews, we provide a clear view into the strategies and technologies shaping the global chemicals innovation landscape.

This webinar:

  • Highlights industry-wide shifts. Review innovation initiatives across leading chemicals companies to show how organizations are responding to industry headwinds.
  • Reveals technology trajectories. Identifies rising, declining, and emerging technologies and examine the strategic questions shaping corporate innovation efforts.
  • Provides strategic guidance. Introduces frameworks that enable innovation leaders to position their organizations to capture opportunities in the next era of chemicals innovation.

Regulatory uncertainties, contentious trade policies, and high interest rates are placing financial stress on the industrials sector, dampening project pipelines worldwide. Yet, despite the turbulence, leading organizations continue to advance their innovation agendas, capitalizing on reshoring initiatives in raw materials and manufacturing and positioning themselves for long-term differentiation.

In this webinar, Lux analyzes the annual reports of the world’s 70 largest industrials companies to uncover how innovation priorities are evolving in this challenging environment. Drawing on proprietary data and interviews, we provide a clear view into the strategies and technologies shaping the global industrials innovation landscape.

This webinar:

  • Highlights industry-wide shifts. Review innovation initiatives across leading industrials companies, showing how organizations are leveraging sector tailwinds while mitigating emerging risks.
  • Reveals technology trajectories. Identify rising, declining, and emerging technologies and examine the strategic questions shaping corporate innovation efforts.
  • Provides strategic guidance. Introduce frameworks that enable innovation leaders to position their organizations to capture opportunities in the next era of industrials innovation.

Medical devices and diagnostics are entering a pivotal new era as health systems confront workforce shortages, rising chronic disease burdens, and cost pressures. Innovation priorities are shifting from hospital-centric, reactive care toward distributed, preventive, and personalized models. What was once a collection of specialized tools and fragmented systems is rapidly transforming into a connected, intelligence-driven ecosystem — one that integrates data, precision, and patient experience to redefine healthcare delivery.

The question is no longer whether to adopt new technologies, but how to scale them responsibly and align them with measurable impact. Success hinges on identifying not only emerging technologies, which are currently driving industry growth and will continue to drive growth, but also the new pathways through which AI-enabled imaging, noninvasive diagnostics, point-of-care connectivity, and automation can create tangible clinical and operational value.

Lux’s analysis shows that precision health technologies, accessibility, and regulatory agility now lead as the strongest growth drivers, while traditional silos between medical devices, life sciences, and healthcare delivery continue to dissolve. The next wave of progress will depend on integrating sensing, analytics, automation, and therapeutic delivery into unified platforms that elevate both performance and patient outcomes.

In this webinar, Lux presents its latest research on innovation in medical devices and diagnostics, highlighting how emerging technologies centered on personalization and decentralization are transforming industry strategies. You’ll gain insights into the themes that will define innovation success in 2026 and beyond and learn where your organization must lead, not follow.

Innovation priorities are fluid, and in the last year, there’s been a noticeable shift in the priorities of oil and gas companies. In the early 2020s, sustainability emerged as the driving force behind corporate innovation initiatives in response to a surge of public interest, shareholder pressure, and emissions regulations. Compared to its zenith just a few years ago, enthusiasm for sustainability has waned considerably, and many innovation teams are wondering “What’s next?”

In this webinar, we share our recent analysis of innovation priorities within the oil and gas industry, focusing on how regional context, regulatory pressure, and grid modernization challenges are reshaping agendas and offer our perspective on what innovation themes will define 2026 and beyond.

The energy system is changing rapidly, and utilities are at the heart of this change. More intermittent variable renewables are being added to the grid, and regions with high renewables adoption are already experiencing reliability and stability challenges. At the same time, electricity demand is beginning to outpace economic growth, as existing energy consumers like transportation and buildings electrify and new loads like data centers emerge. Utilities clearly need to innovate, but what among the many opportunities should be pursued?

In this webinar, we share our recent analysis of innovation priorities within the utilities sector, focusing on how regional context, regulatory pressure, and grid modernization challenges are reshaping agendas and offer our perspective on what innovation themes will define 2026 and beyond.

Flavor innovation in food and beverage is no longer a linear, lab-driven activity. It has become a multidisciplinary process that spans biotechnology, data science, sensory science, and direct consumer engagement. As companies push to deliver novel, natural, and differentiated flavor experiences, they must navigate a complex value chain that connects raw materials to scalable, market-ready products.

This webinar introduces Lux Research’s Flavor Innovation Value Chain, which maps five critical stages of flavor discovery, flavor production, formulation, testing and validation, and consumer engagement, and the technologies reshaping each step. From AI-driven flavor discovery and precision fermentation to advanced delivery systems and digital sensory analytics, the session highlights where innovation is creating real competitive advantage and where technical, regulatory, or adoption barriers remain.

This webinar:

  • Maps the end-to-end flavor innovation value chain and its key technology enablers
  • Highlights high-impact innovation opportunities across discovery, production, and formulation
  • Identifies where emerging flavor technologies are delivering impact, and where barriers remain
Every April, we review and update the technologies we are actively tracking based on our proprietary Lux Rubric™ that assesses each technology on its Innovation Prowess and Market Momentum. Join our senior research leadership to learn which technologies are rising or falling — as well as new additions to our coverage — as innovation teams refine their strategies, home in on emerging opportunities, and update their R&D and technology roadmaps.

In this webinar, we highlight technologies undergoing significant shifts in innovation interest based on our proprietary Lux Tech Signal™ and the market developments and trends underpinning these shifts, as well as the potential technological advances to come.
Discover how Lux Research harnesses predictive anthropology and large-scale consumer review analysis to reveal the real reasons people choose, abandon, or switch products. In this session, we unpack how our Jobs-to-Be-Done (JTBD) methodology reveals the functional and emotional goals consumers seek — and the frustrations they encounter with current solutions. You’ll see how analyzing product reviews at scale enables us to detect unmet needs, hiring and firing behaviors, and product-switching patterns that traditional research often misses. We look at examples that are relevant across industries, including wellness and technology, to show how an anthropological approach to JTBD can help identify white space and innovation opportunities.

Whether you’re in R&D, brand, marketing, or insights, you’ll gain practical ways to apply JTBD insights: focus innovation on high-value unmet needs, position products as solutions to real-world jobs, and craft messaging that resonates with consumers’ true motivations. Walk away with a proven framework for identifying growth opportunities and ensuring new solutions are built, positioned, and communicated around what matters most to consumers.

Breakthrough materials often promise transformational capabilities, but they are often developed without a clear view of the consumers they are intended to serve. Meanwhile, consumer expectations around functionality continue to evolve, placing new demands on product performance. To close this gap, companies must align materials innovation with emerging consumer needs — anticipating where current materials fall short and identifying which technologies can deliver meaningful differentiation. This demands a clear grasp of both technical feasibility and consumer readiness — what they will adopt and when.

This webinar combines Lux’s consumers insights and technology expertise to spotlight high-potential materials innovations that respond directly to evolving consumer needs.

AI is entering its next phase — and the economics are getting harder to ignore.

As model performance plateaus and capital spending accelerates toward trillions of dollars, critical questions are emerging:

  • Are AI models becoming commodified? 
  • Can hyperscale data center investments deliver acceptable returns?
  • Will business value creation keep pace with infrastructure spending?
  • What happens if efficiency gains reduce compute demand?

 

In this session, we explore:

  • How AI model development is shifting — from frontier LLM scaling to miniature and world models
  • Why image models may drive the next wave of commercial applications
  • The real economics of AI data center buildout — including GPU life, utilization rates, and pricing sensitivity
  • Four potential futures for AI adoption

 

This webinar provides a grounded, data-driven assessment of where AI is headed by 2026 — and what business leaders, investors, and technology strategists should do now to manage risk while positioning for upside.

After a decade of moonshot promises — from spider silk parkas to animal-free dairy — synthetic biology is entering a new phase defined not by disruption but by disciplined market alignment. As billion-dollar bets fall short and capital grows more selective, companies and investors alike are asking a fundamental question: Where can synthetic biology create real, near-term value?

In this webinar, we present findings from an in-depth evaluation of the synthetic biology startup landscape, highlighting where commercial traction is most achievable and what factors constrain adoption across the sector. The analysis reveals how technical performance, regulatory dynamics, execution challenges, and value-chain integration shape synbio’s commercial trajectory.

Participants will learn:

  • Which markets offer the most immediate potential for synbio impact.
  • What differentiates applications that integrate smoothly with existing systems from those requiring disruptive change.
  • Where startups are positioned within the broader landscape based on their ability to solve application-level challenges.
  • How to assess emerging opportunities with realistic expectations about timing, risk, and market demand.

 

The session concludes with practical guidance for innovators, corporates, and investors seeking to engage the synbio ecosystem with realism and strategic focus. In an era defined by shifting incentives and market conservatism, pragmatism is no longer optional — it is the pathway to impact.

pengetahuan unik kami

Apa yang menjadikan Lux istimewa adalah keupayaan kami untuk menghubungkan pandangan merentasi industri, domain saintifik, dan budaya untuk memberi anda perspektif interdisipliner dan merentas industri yang lengkap.

What do you want to research today?