Lux Suggested Expert Broadcasts
As a valued Lux strategic partner with an Advisory- or Executive Partner-level membership, you have access to an exclusive benefit: Lux Expert Broadcasts. These live broadcasts with Lux experts are designed to engage your team or, more broadly, other teams across your organization—similar to the analyst inquiries you love, but built for group learning and collaboration.
Because of your status as a strategic partner, you receive this additional privilege, which is not extended to all Lux clients. Lux Expert Broadcasts are invaluable live events that foster ideation, feedback, and collaboration with your peers and Lux experts.
These broadcasts are designed to educate and inspire curiosity and creativity on topics relevant to your business. Please work with your Client Experience Manager to build your team’s broadcast series based on our suggested menu, which covers a wide range of industries and trends.
AI as Partner and Processor: Transforming Consumer-Centric Innovation
In the ever-evolving landscape of AI, dualities emerge as fundamental aspects of its application in consumer insight and ethnographic research. At Lux Research, we’ve pioneered the integration of AI to serve a twofold purpose: as a robust automation tool and as an insightful assistant. This webinar delves into the intricate dance between these roles, examining how AI’s capability to autonomously analyze vast cultural data intersects with its role in enhancing consumer-centric innovation and strategic applications.
AI as an automation tool represents a shift in ethnographic practice, allowing for the handling of complex data analyses that traditionally required extensive human effort. This transformative approach enables a more profound exploration of cultural insights, offering a broader understanding of consumer behaviors and societal trends.
Transitioning to AI as an assistant, we unveil how our technology acts as a collaborative partner that augments the intellectual capacity of researchers and strategists. This AI assists in contextualizing insights within business frameworks, thus fostering a creative and interactive brainstorming process that propels strategic decision-making.
During this session, we:
- Discuss the operational efficiencies and depth of analyses afforded by AI in automating the initial stages of ethnographic research.
- Explore the dynamic role of AI as an interactive assistant, guiding the application of cultural insights to actionable business strategies.
- Present case studies demonstrating the transformative impact of AI on our ethnographic research methodologies and consumer-centric outcomes.
Join us to explore how the dualities of AI can be harnessed to achieve unprecedented levels of insight and applications in the realm of predictive anthropology and consumer-driven innovation.
Bewertung der abfallbasierten Möglichkeiten in der CPG
The ongoing success of consumer packaged goods (CPG) companies is called into question as input costs rise, regulations and labeling requirements proliferate, and global supply chains weaken or break down. Geopolitics, climate change, and shifting consumer behavior drive ongoing stress into the industry. However, companies can still create growth by focusing on opportunities with waste streams. Food and agriculture wastes have significant value as feedstocks used to create an increasingly diverse set of products, including lipids, minerals, antioxidants, fiber, and other industrial products and intermediates. But commercializing circular opportunities is difficult, with numerous challenges, including resource availability, business model, consumer demand, and regulations. This webinar provides a framework to help you identify opportunities based on waste attributes, available technology, and emerging markets.
Jenseits der Demographie: Erkundung kultureller Einstellungen in neuen Märkten
Building Flexibility from Product Development to Production
Traditional reliance on economies of scale in manufacturing makes it difficult to quickly change products and production processes. Consequently, many companies haven’t been able to readily adapt to disruptions in supply chains or shifting market dynamics. Yet, to meet business and sustainability goals in this increasingly unpredictable world, flexibility is more critical than ever before — and fortunately, thanks
to innovation and new technologies, it’s also more achievable. This presentation highlights innovations for achieving greater flexibility within your organization, including tools that can equip innovation and research teams.
Dekarbonisierung der Industrie: Kartierung der Fortschritte auf dem Lux Carbon Canvas
Schwerindustrien wie Stahl, Zement und Aluminium sind für die Gesellschaft von entscheidender Bedeutung, verursachen aber auch große Mengen an Treibhausgasemissionen. Die Unternehmen in diesem Bereich stehen alle unter erheblichem Druck, den Kohlenstoffausstoß zu verringern, aber machen sie auch genug Fortschritte?
In diesem Webinar wird das Lux Carbon Canvas verwendet, um Industrieunternehmen abzubilden, ihre Dekarbonisierungsbemühungen zu bewerten und zukünftige Strategien für die industrielle Dekarbonisierung zu entwickeln.
Faktoren, die die Zukunft des Kohlenstoffs bestimmen
Renewable sources of carbon can include recycling, biomass, and CO₂ from direct air capture or biogenic point sources. However, these sources each have different qualities, different availabilities, and different technologies needed. In short, each carbon source implies an entirely different value chain. Where do these value chains and technologies fit in the current and future landscapes? Will there be one winner or a mix, and how will the carbon economy evolve moving forward? Lux Research discusses the drivers for the carbon economy and how to make sense of a growing landscape. We highlight key case studies across the many options available and showcase which technologies can give a decisive advantage.
Den Sweet Spot der Verpackungsinnovation finden
Wie die Robotik die Zukunft der Landwirtschaft vorantreiben wird
Wie man in der KI-Revolution den Menschen in den Mittelpunkt stellt
The words human insight get thrown out a lot these days. Yet when we ask organizations what the term really means, we often get disparate responses. The reality is that leaders within organizations themselves haven’t come to a clear agreement on what defines a truly human insight and how it can be effectively operationalized within the research and innovation work stream. In the midst of the AI revolution, it has become increasingly crucial to prioritize human-centricity to prevent it from being overshadowed by the AI madness. Join us for this webinar as we delve into the power of anthropology in fostering human-centricity and ensuring that generative AI is aligned with human needs.
How to Translate Consumer Perspectives into a Consumer Health Tech Assessment Roadmap
The consumer health industry continues to face significant challenges going into 2024 in the current market downturn. For one, aggressive growth strategies of the past were positioned for higher demand for consumer health services. While the pandemic is technically still ongoing, most people have moved on and learned to live with the new reality, while higher interest rates have made the industry approach growth more conservatively. Second, a lot of these growth strategies were hoping to entice consumers with fancy new products and services without first understanding consumer behaviors and attitudes toward addressing their health condition. That lack of understanding doomed these strategies.
In this session, we’ll explore the value of connecting anthropological insights to technology assessments for the creation of innovation strategies that truly address the health conditions consumers care about, and then we’ll highlight how companies can build a tech assessment roadmap from there. Whether you represent the chemicals, materials, consumer packaged goods, or another industry, or if your organization is involved in any part of the value chain in a consumer health product, this session will leave you with a fresh approach toward technology assessment for a good product-market fit.
Identifying Where Algae's Latest Bloom Will Decarbonize Sustainable Alternatives
Given growing market demand for alternative options that can meet new standards in sustainability, performance, and economics, the algae industry is experiencing a resurgence of investment. This has led to business opportunities across technology sectors, including agriculture, food and nutrition, personal care, and biobased materials. However, based on several technology shortcomings across the value chain, this space still has a long road ahead to overcome low margins and serve as a driver for decarbonizing the production of ingredients and materials. This webinar outlines promising sectors for micro- and macroalgae innovation opportunities and technology pitfalls to avoid along the value chain.
Nachhaltigkeit unwiderstehlich machen: Die Formel der Begehrlichkeit entschlüsseln
Der Wunsch der Verbraucher nach nachhaltigen Produkten wächst, doch grüne Attribute allein reichen nicht aus, um die Akzeptanz und die Bereitschaft zur Zahlung eines Aufpreises zu fördern. Entdecken Sie die wichtigsten Erkenntnisse der neuen Lux Research-Studie über die fehlenden Auslöser, die den Wunsch der Verbraucher nach nachhaltigen Alternativen bestimmen.
In dieser Sitzung werden wir diskutieren:
- Die häufigsten Nachhaltigkeitsauslöser im Marketing und warum sie zu kurz greifen
- Die "fehlenden Anliegen", die Nachhaltigkeit für die Verbraucher persönlich relevant machen
- Aufkommende Unterscheidungsmerkmale, die über die Nachhaltigkeit hinausgehen und die Wahl beeinflussen
- Ein Rahmen zur Ermittlung der richtigen Mischung von Auslösern für Ihren Kontext
- Wie man Zukunftsversprechen und andere "fehlende Anliegen" durch Produkte und Botschaften zum Leben erweckt
- Taktiken zur Förderung der Akzeptanz und zur Überwindung der Preissensibilität
In dieser Präsentation entschlüsseln wir eine neue Begehrlichkeitsformel und machen Nachhaltigkeit für Ihre Verbraucher unwiderstehlich. Wir geben den Teilnehmern ein Konzept für Marketing-, Innovations- und Wachstumsstrategien an die Hand, die umweltbewusste Verbraucher ansprechen und einen Preisaufschlag rechtfertigen.
Mapping the Global Industrial Policy Outlook
Marktchancen in aufstrebenden Gesundheits- und Wellness-Ökosystemen für Verbraucher
Consumers are becoming more health conscious and taking extra steps to prevent disease and enhance wellness. They are adopting a holistic approach toward building a healthy lifestyle, continuously tracking their physical, nutritional, and mental well-being. They also are looking for products and services that provide actionable information they can use to achieve these improved health outcomes. In this webinar, we will discuss how this megashift in consumer attitudes can translate into profitable business opportunities for consumer packaged goods (CPG) companies. We will also dive into what go-to-market strategies CPG companies can adopt to leverage these opportunities.
Navigieren durch die Komplexität der Selbstversorgungskultur
Netto-Null: Das Entstehen einer Ammoniak-Wirtschaft in Asien
Netto-Null: Das Entstehen einer Ammoniak-Wirtschaft in Europa
Putting Sustainable Manufacturing Into Practice
Revitalizing Europe’s Agrifood Sector: A Fresh Look at Strategies to Innovate Amid Disruption
Europe’s agrifood sector is facing a sea change due to supply chain disruption — from fertilizer shortages to evolving policy and geopolitical changes. The European Green Deal and its Farm to Fork Strategy have created a pressing need for Europe to refurbish its innovation strategy. Europe has a high appetite for technology innovation, but slow-moving agrifood regulations necessitate a diversified approach from companies in the agrifood and consumer packaged goods value chain.
This presentation will highlight how upstream and downstream players can capitalize on both near- and longer-term opportunities, covering topics from regenerative agriculture to precision fermentation.
Nachhaltigkeit als Motor für neue Geschäftsmodelle in der Fertigung
Sustainability Policy: Crafting the EU's Response to the IRA
Technische Innovation im Jahr 2024: Zu beobachtende Themen und Technologien
Aufkommende Technologietrends können sich im Laufe eines Jahres schnell ändern, und das war 2023 wahrer denn je. Während die Politik die Einführung zahlreicher nachhaltiger Technologien vorantrieb, hatten Start-ups mit dem Anstieg der Zinssätze im Laufe des Jahres ein schwieriges Umfeld für die Mittelbeschaffung vor sich. Die Sichtung von bahnbrechenden Entwicklungen, neuen und gescheiterten Unternehmen, Partnerschaften, Technologietrends, politischen Ankündigungen und allem, was dazwischen liegt, ist entscheidend für die Verwaltung eines Innovationsportfolios.
In diesem Webinar werden diese Entwicklungen und Trends in den verschiedenen Branchen von Lux - darunter Öl und Gas, Versorgungsunternehmen, Konsumgüter, Chemie und Industrie - untersucht, um gemeinsame Themen und Erkenntnisse herauszuarbeiten, die Ihre Prioritäten bestimmen und Ihre Entscheidungsfindung im Jahr 2024 verbessern.
The Future of Advanced Plastic Recycling in the EU
The Future of Aviation: Opportunities in SAF, Hydrogen, and Electric Aviation
Der Luftfahrtsektor ist heute vollständig von fossilem Düsentreibstoff abhängig, aber bevorstehende regulatorische Maßnahmen in wichtigen Regionen wie den USA und der EU sollen die Einführung neuer Technologien zur Dekarbonisierung des Sektors fördern. Nachhaltige Flugkraftstoffe (SAF), Wasserstoff und die elektrische Luftfahrt sind allesamt Optionen, die in diesem Zusammenhang untersucht werden - die Herausforderung besteht darin, eine Lösung zu finden, die mit der Leistung, den Kosten und der Skalierbarkeit von fossilem Flugkraftstoff mithalten kann.
In diesem Webinar geht Lux Research auf jede dieser Optionen ein und zeigt die Hindernisse und Herausforderungen auf, während gleichzeitig die erfolgreichen Technologien und die damit verbundenen Möglichkeiten vorgestellt werden.
The Future of the European Carbon Economy
The European chemicals industry is grappling with geopolitical tensions, structural disadvantages in feedstocks, and growing pressure to decarbonize. Flagship companies like BASF are now retreating from the region in the face of these pressures. What is the future of the European chemicals industry, and how can it transition to a sustainable economy? Where will it source its carbons, and what kinds of products will it make? This webinar explores these questions and paints a vision for the long-term evolution of the European chemicals industry, touching on topics like hydrogen, synthetic biology, and plastics recycling.
Die Auswirkungen der Inflation auf den Wunsch der Verbraucher nach Nachhaltigkeit in Europa
The New Innovation Playbook: Sustainable Innovation in the New Era of Industrial Policy
Unlocking the Future of Healthy Aging in APAC Through a Consumer-Centric Lens
Foresight isn’t about predicting the future; it’s about systematically examining patterns of language and systems of meaning that exist just outside the contextual boundary of a trend. By measuring the rate of change and likelihood of a topic becoming relevant, we can gain a deeper understanding of the future and how we can assess whether a technology is keeping pace with emerging consumer needs. Rapidly aging societies are upon us, especially in developed economies like Japan and Singapore. But what does the future of healthy aging look like? Historically, aging has been seen in the context of healthcare needs, but there are a lot of other aspects to aging as well, such as lifestyle, mobility, social support, and nutrition. In addition, not everyone in their senior years needs serious medical attention; many continue to lead healthy, active lifestyles, albeit taking into consideration their altered energy and physical condition. All these factors present a market opportunity. But what are consumers and their loved ones in this category really looking for? Where do we see the biggest gaps and opportunities?
Unpacking the UN's Plan on Plastic Pollution
Was ist Körperneutralität und warum ist sie für Lebensmittel-, Bekleidungs-, Gesundheits- und Wellness-Unternehmen von großer Bedeutung?
Warum sind kulturelle Einblicke für die Innovation wichtig?
Now more than ever before, there is a recognition that shifts in culture have a direct impact; not just on the current lines of business but also on the future trajectory of an organization. Whether it relates to large social issues or the development of new norms and language codes, every shift could leave an organization feeling irrelevant rather quickly (if the right measures aren’t taken), which is why we put this session together. While there’s a recognition of the importance of understanding culture and its impact on a business, there is still a long way to go in an organization’s ability to understand culture and bring it into the inner workings of its operations.
Du, ich, GPT: Die Auswirkungen der generativen KI auf die Innovation
Generative KI war der heißeste Innovationstrend des Jahres 2023: Sie bestimmte den spektakulären Aufstieg, Fall und die Wiederauferstehung von OpenAI-CEO Sam Altman, löste den Spekulationsrausch um Nvidia aus und veranlasste die Machthaber in den USA und der EU zu wichtigen Maßnahmen. Die Befürworter der KI glauben, dass sie ein neues Zeitalter der menschlichen Entwicklung einläuten wird, während die selbsternannten Untergangspropheten davon überzeugt sind, dass sie das Ende der Zivilisation bedeuten wird. Was ist real? Was ist ein Hype? Was ist reine Wissenschaftsfantasie? Die Klärung dieser Fragen wird für Innovationsführer, die unter dem Druck stehen, KI in ihren eigenen Unternehmen und Prozessen zu implementieren, von entscheidender Bedeutung sein.
This webinar digs into what generative AI is, what it isn’t, and explores the impacts and implications of generative AI on innovation.
unser einzigartiges Know-how
Das Besondere an Lux ist, dass wir in der Lage sind, Erkenntnisse über Branchen, Wissenschaftsbereiche und Kulturen hinweg zu verknüpfen, um Ihnen eine umfassende interdisziplinäre und branchenübergreifende Perspektive zu bieten.
