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A few years ago, innovation leaders in the U.S. were flying high, as pandemic-era stimulus and government incentives for clean technologies made investing in both near- and long-term innovation projects an easy sell to top executives. Today, the situation has been turned on its head, with headwinds for global trade, higher interest rates, and increasing volatility in government support suddenly making innovation a tough sell. Innovation leaders must develop new strategies to show that innovation organizations can keep up with the evolution of corporations, impact growth in the near term, and carve out a place for long-term technology development.  

This webinar unpacks these challenges and gives leaders insights into the strategies and approaches needed to justify innovation spending in 2025. This conversation lays out a framework that will help a range of stakeholders, including leaders and practitioners, prioritize and justify innovations and build a compelling agenda for 2025.