Presenter: Ujwal Arkalgud, EVP & Group Director at Lux Research
Ujwal is an award-winning cultural anthropologist and a pioneer in digital ethnography and the study of implicit and symbolic meaning using the internet. In 2015, he co-founded MotivBase, which is the world’s first predictive anthropology research technology that enables the study of meaning and consumer beliefs with big data. He speaks passionately and keynotes on the value of anthropology to corporate innovation across major conferences around the globe and has written two books on the topic. His most recent book, Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business, was published in 2020.
Since the acquisition of MotivBase by Lux Research in April 2022, Ujwal serves as the Executive Vice President and Group Director for the Anthropology and Consumer Insights portion of Lux Research’s business.
Presenter: Ujwal Arkalgud, EVP & Group Director at Lux Research
There is no shortage of new reports and digital tools that help organizations identify emerging trends relevant to their business. There is however an immense shortage of solutions that help organizations deal with the overwhelming amount of so-called trend data with which their innovation leaders are bombarded on a regular basis. In such an environment, how does one know what is or isn’t important? That is the multi-million-dollar question. This is where the field of structural anthropology has something very important to offer — a model with which innovation leaders can systematically and measurably separate the trends from the fads in the context of their existing and future business activities.
Taking examples of topics like single-use plastics, wellness, and natural cleaning, cultural anthropologist Ujwal Arkalgud will illustrate just how structural anthropology can serve as a critical tool to help you separate trends from fads and identify the actual spaces of emerging demand.
On-Demand Webinar
Trend or Fad? How Anthropology Can Help You Decode and Separate Real Trends from Fads
By:
EVP & Group Director, Anthropology
Watch this webinar now or at a later time by registering above!
There is no shortage of new reports and digital tools that help organizations identify emerging trends relevant to their business. There is however an immense shortage of solutions that help organizations deal with the overwhelming amount of so-called trend data with which their innovation leaders are bombarded on a regular basis. In such an environment, how does one know what is or isn’t important? That is the multi-million-dollar question. This is where the field of structural anthropology has something very important to offer — a model with which innovation leaders can systematically and measurably separate the trends from the fads in the context of their existing and future business activities.
Taking examples of topics like single-use plastics, wellness, and natural cleaning, cultural anthropologist Ujwal Arkalgud will illustrate just how structural anthropology can serve as a critical tool to help you separate trends from fads and identify the actual spaces of emerging demand.
Please Note:
- A copy of the presentation slides and the webinar recording will be sent to all registrants after the webinar.
- If you have any questions, please email webinars@luxresearchinc.com.
Thank you!
On-Demand Webinar
Trend or Fad? How Anthropology Can Help You Decode and Separate Real Trends from Fads
By:
EVP & Group Director, Anthropology