Regan Wieneke is an account executive at Lux Research, where she helps leading CPG companies navigate their toughest challenges and identify opportunities in the market to either disrupt or avoid disruption. She works closely with insights and innovation leaders to understand their strategic objectives and connects them with Lux’s custom research and advisory services — empowering them to make smarter, faster decisions that drive real business impact.
Before joining Lux, Regan led new business for Sharpr (a Dynata company) for more than a decade, playing a key role in bringing the knowledge management solution to market. During her time with Sharpr and Dynata, Regan supported research and insights leaders across industries — including CPG, retail, media, insurance, and financial services — as they turned data into actionable insights. She specialized in delivering tailored knowledge management solutions that broke down silos and democratized insights across global organizations. Regan holds a B.A. in communications from the University of Wisconsin–Madison.
