Large markets and strong growth rates do not automatically translate into meaningful opportunities. Demand may exist, but the more important question is where unmet needs, application requirements, and competitive conditions create room to build a position.

This webinar leverages Lux’s emerging market opportunities methodology to assess where market opportunities are most likely to support differentiated growth using electric vehicles and robotics as example sectors. The session explores how customer needs, technical demands, competitive dynamics, and innovation activity shape which applications are truly attractive and which may be narrower than they first appear through a rigorous approach to determining where companies have the right to play and the right to win.