Cheryl Auger is senior director of client engagement at Lux Research, where she partners with global organizations to maximize the strategic value of their investment in Lux. Working across the Lux organization, Cheryl helps clients connect consumer insights, technology intelligence, and advisory expertise to their most important business priorities. She collaborates closely with clients, analysts, client experience, account management, and consulting teams to drive adoption, ensure exceptional delivery, and translate research into meaningful business outcomes and long-term partnership success.
A recognized thought leader in consumer and innovation research, Cheryl has presented at Lux Forums in Amsterdam, New York City, and Tokyo, as well as leading industry conferences including Front End of Innovation, Insight Innovation Exchange, and The Market Research Event, where she shares perspectives on emerging consumer and cultural trends and their implications for business strategy. She holds an M.A. in political studies from Queen’s University and has contributed to publications with the University of Toronto Press and the University of Minnesota Press. Her commitment to research excellence has been recognized with an Ontario Graduate Scholarship.
