In her role as senior director of Consumer Insights at Lux Research, Cheryl oversees client engagement, research delivery, and feedback management and collaborates with account management to ensure the provision of top-tier client service and high-quality research. Cheryl is recognized as a thought leader and has showcased her expertise at Lux Forums held in Amsterdam, New York City, and Tokyo. She has also presented at industry conferences like Qual360 and IIEX.
Sebelum berkhidmat di Lux, Cheryl berkhidmat sebagai penyelidik bebas, pembantu pengajar dan pembantu penyelidik di Universiti Toronto dan Queen's University. Memegang MA dalam kajian politik dari Queen's University, dia telah menyumbang kepada penerbitan dengan University of Toronto Press dan Minnesota University Press. Dedikasi Cheryl terhadap penyelidikan yang cemerlang telah diakui dengan penerimaan Biasiswa Siswazah Ontario.
