In her role as senior director of Consumer Insights at Lux Research, Cheryl oversees client engagement, research delivery, and feedback management and collaborates with account management to ensure the provision of top-tier client service and high-quality research. Cheryl is recognized as a thought leader and has showcased her expertise at Lux Forums held in Amsterdam, New York City, and Tokyo. She has also presented at industry conferences like Qual360 and IIEX.
Prior to her tenure at Lux, Cheryl served as an independent researcher, teaching assistant, and research assistant at the University of Toronto and Queen’s University. Holding an M.A. in political studies from Queen’s University, she has contributed to publications with the University of Toronto Press and Minnesota University Press. Cheryl’s dedication to outstanding research was acknowledged with the receipt of an Ontario Graduate Scholarship.
