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Business leaders are becoming increasingly aware that you can’t have your cake and eat it, too, when it comes to sustainable innovation. A dilemma for every sustainable solution being developed is that, while it may effectively address one problem, it will often (knowingly or not) create others. Thus, alternative materials and solutions touted as being more sustainable will inevitably embody some sustainability tradeoffs that make the optimal choice unclear. Different environmental consequences need to be weighed to reach a decision, but this is easier said than done.  

This presentation: 

• Examines one approach to overcoming the “sustainable tradeoff conundrum” through the lens of packaging innovation.  

• Presents attendees a methodology for evaluating a variety of sustainable packaging materials for their potential to reduce carbon emissions and plastic waste management costs.  

• Shows how the same methodology can be used to make decisions quickly and effectively about sustainable solutions (packaging or otherwise).