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The CPG industry is beset by the rapidly shifting policy landscape, and shifting consumer expectations and their understanding of product safety. Reports outlining the health effects of microplastics, pesticides, and other environmental contaminants abound, and policies that challenge current business units have been and will continue to be applied in response, as in the case of per- and polyfluoroalkyl substances. But these emerging regulatory standards of safety as well as how corporations consider safety often diverge from the expectations of consumers. This is the safety gap. While building emerging standards into your innovation roadmap is nonnegotiable, if technological innovation addresses only the safety concerns of policymakers without meeting the consumer meaning of “safety,” then companies risk failing to make consumers feel safe. 

In this webinar, we explore the value of connecting anthropological insights and technology assessments to uncover unexpected consumer safety challenges for innovation roadmaps spanning the value chain — from upstream supply chain risks to alternative ingredients to downstream end of life. You’ll leave this session with a unique perspective on how to advance your innovation roadmaps by selecting the technologies and strategies that balance unavoidable regulatory standards and shifting consumer expectations.