Yuyang Liang, Ph.D., is a research associate at Lux Research on the Consumer Insights team specializing in consumer insights within the CPG sector, with a particular focus on the Chinese market. Proficient in multiple languages, including Mandarin, Cantonese, English, Japanese, and French, Yuyang leverages exceptional linguistic skills to bridge cultural and market dynamics effectively as a trusted adviser to Lux’s CPG clients.
Yuyang holds a Ph.D. in media and information from Michigan State University and previously contributed as a postdoctoral research fellow at HEC Montréal.
