Whitepaper
The Lux Consumer Health Radar for CPG
By:
Associate Research Director
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Most new consumer health products struggle because they either take a narrow, single-faceted approach to a complex health challenge or target fads or novelty rather than focus on improving health outcomes. To help clients navigate this complex but lucrative opportunity, we’ve developed the Lux Consumer Health Radar.
This report presents a comprehensive framework for clients to view where their current capabilities lie against internal and external pressures and to consequently identify suitable consumer health opportunities that give them a competitive advantage.
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The Lux Consumer Health Radar for CPG
By:
Associate Research Director
