Whitepaper
Gen Alpha: Emerging Trends from the AI Generation
Meet the Consumers Growing Up With AI
Gen Alpha is growing up differently from every generation before it.
Generative AI, smart devices, algorithmic entertainment, and digital communities are embedded in everyday life, while parents are simultaneously encouraging more independence, real-world experiences, and thoughtful consumption.
Lux Research identifies five consumer themes innovation leaders should have on their radar and examines how these behaviors could evolve as Gen Alpha gains greater independence and spending power.
Download the report to explore the trends.
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