Major food companies face intense competition from smaller, more agile brands. With personalization in focus, there are fewer benefits to being big; innovating to address changing consumer demands will be key. Adaptability is critically important for any food company that expects to survive through 2050.
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The Digital Transformation of the Food Industry
By:
Associate Research Director, Team Captain
Director, Research
Major food companies face intense competition from smaller, more agile brands. With personalization in focus, there are fewer benefits to being big; innovating to address changing consumer demands will be key. Adaptability is critically important for any food company that expects to survive through 2050.
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The Digital Transformation of the Food Industry
By:
Associate Research Director, Team Captain
Director, Research