Speaker: Ujwal Arkalgud, EVP & Group Director at Lux Research
Date: Thursday, March 9th, 2023
Time: 10:15 am – 10:45 am ET
Location: Washington, D.C., USA

Why Organizations Get Cultural Insights So Wrong

Transforming your research organization with an actionable cultural insights program

  • Understanding that shifts in culture have a direct impact on your business
  • Investing in cultural insights – the right way
  • Recognizing that businesses operate within the bounds of a culture and its set of norms and meanings
  • Introducing an actionable cultural insights framework that you can begin to directly apply to your insights and organization

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