Promising technologies rarely succeed on technical merit alone. In industrial markets, success depends on a wider set of conditions: the role the innovation is meant to play, how the market is structured, whether customers and stakeholders are ready, and what it takes to manufacture and scale in the real world.

This webinar introduces Lux’s Five Factors of Innovation Success, a framework for systematically evaluating the conditions that shape commercial outcomes. Using advanced plastic recycling as an example, the session shows how companies assess first-of-a-kind projects beyond the technology itself, identify where uncertainty is most likely to emerge, and determine which levers matter most for success.