Full Report

The Essential Language of Innovation Decision-making

Senior Vice President of Lux Executive Programs

In a world of accelerating change, innovation executives can’t afford misaligned priorities or resource-draining projects. Yet many organizations struggle with inconsistent decision-making, outdated metrics, and competing agendas.

In this Inspire Report, Senior VP Naveen Krishnamurthy introduces a six-dimension framework — Purpose, Value, Capital, Time, Fit, and Risk — designed to help executives identify, evaluate, and execute truly strategic innovation priorities.

Through a series of actionable workshops and clear terminology, this approach fosters alignment across R&D, leadership, and the boardroom. It enables leaders to cut through noise, focus on high-impact opportunities, and make confident, transparent decisions that advance the company’s mission while delivering measurable results.

If you’re ready to strengthen your innovation function and lead with clarity, this report is your starting point.

Thank you!

Your download will start soon.

The Essential Language of Innovation Decision-making

About Lux Research

Built for the decisions that shape your future

Where to focus for growth

What trends and technologies matter

How to reduce risk in strategic moves

Which markets, products, & partners to prioritize

How We Help

We combine scientific research, consumer insight, and expert advisory to deliver objective, vetted intelligence so you can move forward with confidence.
Rigorous, evidence-based insight

Ground decisions in validated research across technology, markets, and consumers

Expert guidance, on demand

Work directly with analysts to pressure-test assumptions and refine strategy

Integrated science + human insight

Connect technical feasibility with real-world demand

Decision support at speed

Enable teams to align, decide, and act faster

Featured Resources

Related Content

What do you want to research today?