Lux for Insights Leaders
Lux Research studies consumer culture by analyzing the core beliefs shaping conversations across a wide range of topics. Combining anthropology with the technology required to deliver insights at scale, Lux’s work spans diverse areas like health and wellness, sustainability, technology adoption, personal care, food and beverage trends, and lifestyle shifts. By exploring topics ranging from infrastructure expectations to weight-loss innovations and cultural movements like body neutrality, Lux uncovers the implicit beliefs driving today’s visible behaviors. Lux reveals the deeper forces shaping the future of consumer culture.
Client Priorities
We are precision focused on solving for your most critical insights initiatives.
Value-Based Choices
Gain insights into how consumer beliefs about sustainability, ethics, and social justice influence their expectations, enabling your business to resonate with their core values and drive meaningful connections within your category.
Tech that Resonates
Delve into how consumer views on emerging technologies, energy, and urban design create pathways to align innovation with the demand for smarter, more connected solutions.
Financial Empowerment
Identify how shifting attitudes toward affordability, inflation, and personal finances uncover opportunities to adapt your offerings to meet evolving consumer priorities during economic uncertainty.
Total Wellness Evolution
Examine how consumer perspectives on physical and mental health, nutrition, and self-care drive opportunities to redefine your product or service and address the growing demand for comprehensive wellness solutions.
Memorable Experiences
Discover how emotions tied to nostalgia, celebrations, and sensory-driven design foster deeper consumer engagement, helping your brand stand out in an increasingly competitive landscape.
Everyday Life Reimagined
Explore how consumer demands for simplicity and convenience shape their expectations for products and services.
Meet some of our 300+ Global Clients
Latest Research
Questions Lux Clients Are Asking
Understand the most critical questions our Lux experts are talking about with the world's top insights leaders
Value-Based Choices
Gain insights into how consumer beliefs about sustainability, ethics, and social justice influence their expectations, enabling your business to resonate with their core values and drive meaningful connections within your category.
Ethical Product Expectations
- What are the primary expectations consumers hold when aligning my product with their ethical values?
- What role does transparency play in consumer trust for a brand?
Sustainability Concerns
- What trade-offs do consumers discuss in terms of sustainability?
- How do consumers perceive the environmental impact of reusable versus recyclable items?
Social Responsibility Perceptions
- How do consumers respond to companies that publicly support social justice causes?
- How do consumers relate a brand’s treatment of its employees to the brand itself?
Understand the most critical questions our Lux experts are talking about with the world's top insights leaders
Tech that Resonates
Delve into how consumer views on emerging technologies, energy, and urban design create pathways to align innovation with the demand for smarter, more connected solutions.
Adoption of Emerging Technologies
- How do consumers perceive the value and threat of AI?
- What factors influence consumer hesitation or excitement around smart-home technology?
Balancing Innovation with Accessibility
- – How can I ensure our technological advances remain accessible to a broad audience?
- What role does affordability play in consumer acceptance of new transportation solutions?
Expectations for Future Connectivity
- How do consumers envision the role of products and services in a connected lifestyle?
- What do consumers expect from technology in addressing energy efficiency?
Understand the most critical questions our Lux experts are talking about with the world's top insights leaders
Financial Empowerment
Identify how shifting attitudes toward affordability, inflation, and personal finances uncover opportunities to adapt your offerings to meet evolving consumer priorities during economic uncertainty.
Navigating Financial Trade-Offs
- How do consumers balance cost with perceived quality?
- What strategies do consumers use to prioritize spending?
The Impact of Inflation on Purchasing Decisions
- How has inflation influenced consumer willingness to pay for premium products or services?
- What product categories are most sensitive to shrinkflation concerns?
Affordability and Value Perception
- How do consumers define value?
- What role does transparency about pricing and cost savings play in loyalty?
Understand the most critical questions our Lux experts are talking about with the world's top insights leaders
Total Wellness Evolution
Examine how consumer perspectives on physical and mental health, nutrition, and self-care drive opportunities to redefine your product or service and address the growing demand for comprehensive wellness solutions.
Redefining Holistic Wellness
- How do consumers integrate mental health into their wellness routines?
- What role does “food as medicine” play in shaping consumer choices?
Personalization in Health Solutions
- How do consumers define autonomy when it comes to health and wellness?
- What are the expectations for health tech to provide customized recommendations?
Balancing Convenience with Wellness Goals
- How do consumers approach the trade-off between convenience and health?
- How do consumers see the intersection of technology and wellness?
Understand the most critical questions our Lux experts are talking about with the world's top insights leaders
Memorable Experiences
Discover how emotions tied to nostalgia, celebrations, and sensory-driven design foster deeper consumer engagement, helping your brand stand out in an increasingly competitive landscape.
The Role of Nostalgia
- How do nostalgic memories influence consumer choices?
- What types of packaging designs evoke emotional connections?
Texture
- How does texture impact consumer satisfaction?
- What role does the feel of a product play in purchasing decisions?
Multisensory Experiences
- How do consumers discuss engaging multiple senses at the same time?
- What sensory elements create emotional connections among groups of consumers?
Understand the most critical questions our Lux experts are talking about with the world's top insights leaders
Everyday Life Reimagined
Explore how consumer demands for simplicity and convenience shape their expectations for products and services.
Navigating Routines
- How do consumers choose between subscription services and other shopping options?
- What product features will consumers see as the most effective way to reduce time and effort?
Simplicity to Enhance Effortless Living
- How do consumers perceive the value of choosing from fewer but personalized options versus a wide array?
- What expectations do consumers have of product bundles in the context of streamlining decisions?
Balancing Minimalism with Functionality
- What criteria do consumers use to determine whether a product is essential (e.g., utility, frequency of use, price, emotional value)?
- What design elements best meet the needs of consumers seeking simplicity?
What are Inquiry and Custom Ethnographic Reports?
Inquiry is a 50-minute virtual conversation between a licensed client member and a Lux expert. During this two-way consultative exchange, the Lux expert shares insights and acts as an adviser for the member’s strategic thinking or decision-making process.
A custom ethnographic report delivers insights crafted specifically to address your unique business challenges or questions, using our at-scale anthropological methods. It provides a deep, contextual understanding of your specific audience, empowering you to make informed decisions. Please contact your account manager to see if your contract includes custom ethnographic reports.
Our Virtual Anthropologist
Our virtual anthropologist allows you to conduct research quickly using our syndicated research and our consumer conversation data. Our proprietary technology decodes millions of consumer conversations to figure out why consumers are talking about your topic. It quantifies the level of agreement among consumers, helping you prioritize which narratives to tap into, whether for innovation or marketing.
Book time with a trusted adviser to delve into the implications of your question on your business.
Traditional Research Methods Can Be Expensive, Slow, and Shallow
Anthropology Is All About Context
Without contextual meaning, we’re seeing only a small and inaccurate part of the narrative. Anthropology brings depth and cultural accuracy. Technology brings speed and scale. The result is agile, accurate, and predictive consumer insights to drive your business.
Real-time Insights
Accelerate insights with AI-powered cultural analysis in as little as 5 days. Deliver faster results at 1/3 the cost without compromising depth.
Cultural Meaning
Analyze over 270M anonymous conversations at once. Focus on cultural meaning over fleeting trends for precise, actionable insights.
Maturity and Future Predictions
Identify future trends by time-sequenced analysis of millions of conversations. Build human-centric strategies rooted in long-term cultural shifts.
LUX FOR CONSUMER INSIGHTS
Research and Advisory Service
Custom Digital Ethnographies
Highly tailored analysis on specific business questions with the depth required to drive strategic decisions
Syndicated Research
Highlights big themes and ideas across common industry interests uncovering topics that should be on your radar
Virtual Anthro-pologist
Tool for agile ideation through instant maturity and prediction curves to investigate areas of interest
Analyst Inquiry
Unlimited access to discuss and strategize all research types with an anthropologist
Events
Thought leadership, industry networking, and peer learning
Hear From Our Clients
When we evaluate our innovation team, those who use Lux insights on a regular basis demonstrate higher performance and better results than those who did not.
Access to the Lux platform and its analyst has made me much smarter and has helped increase my influence and value to the company.
Trendy topics; data-driven, tailored focus on request; convincing experts; and absolutely adequate client engagement – TOP!
I presented your idea about sustainability and innovation at the Summit and of all the slides in my deck, everybody noticed the slide you sent me. They all sat up and started taking pictures.
This is wonderful. If Lux wants to invite me to join your Board, I would be delighted to.
Even this first, short call….I found valuable. I was excited when I first heard about this service. After this first call, I’m even more excited.
