How to Prioritize Packaging Innovations for Long-Term Viability and Growth

Packaging innovation is underway. Global regulations, demand for safer formulations, and shifting market dynamics create opportunities for stakeholders across the packaging value chain to develop solutions to current problematic items used by the industry. Despite significant innovation activity and investment, commercialization has been slower than expected. Technical innovation is not enough to achieve market implementation; fit-for-purpose alternatives are needed, and successful adoption requires holistic evaluation across the entire value chain, from materials and processing to market needs and end-of-life infrastructures. 

In this webinar, Lux unfolds the criteria for differentiating high-potential opportunities from those that are misaligned or low impact. It will present a framework for prioritizing emerging solutions and highlight strategic approaches companies can adopt to develop packaging solutions that are profitable, resilient, and future oriented.