A strategic marketing and innovation leader, Koushik has led complex brand portfolios, delivered high growth, and consulted with a wide range of enterprises in a career spanning over 25 years in Europe, Asia, the Middle East, and North America. He has a rare blend of experience in B2C marketing, B2B marketing, and consultative sales in a wide variety of sectors including CPG, Consumer Healthcare, Vitamins Minerals & Health Supplements, Home Décor, Market Research, and Software-as-a-Service. He has worked with MNCs such as GSK and AC Nielsen, and more recently as Senior Vice President Innovation with the Aditya Birla Group a $60B Indian conglomerate in the league of Fortune 500 companies.