Reimagining the SWOT analysis: How the consumer-led perspective improves any strategy.

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VP, Client Experience

As president, I recently published an important white paper on the critical missing ingredient in the traditional SWOT analysis. Through this white paper, I share an important framework that has helped many of our clients in easing the process of decision making and managing up. Plus, this framework also modernizes the age-old yet still utilized SWOT analysis.

Click here for a copy of the SWOT white paper.

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